Mr. Tidbit

Peanut butter cereal is ‘flavored’ with almonds and walnuts


Minneapolis Star Tribune

The latest breakfast entry from Kellogg is Jif peanut butter cereal (made with Jif peanut butter).

Folks allergic to peanuts obviously wouldn’t want to buy Jif cereal, but neither, oddly enough, should folks allergic to pecans, walnuts or almonds (and possibly other tree nuts), ingredients noted on both the front and the back of the box.

There aren’t any pecans, walnuts or almonds in Jif peanut butter; why would they appear in this cereal? The contents list answers that question, sort of: The cereal contains “natural and artificial flavor (contains pecan, walnut and almond).”

Why peanut butter cereal is flavored with pecans, walnuts and almonds remains mysterious. Reese’s Puffs, a General Mills cereal containing peanut butter and natural and artificial flavor, has no such ingredients, nor does Peanut Butter Multigrain Cheerios, which has no added flavor ingredients at all.

Jif cereal also contains wheat flour, a potential allergen, but that’s true of many cereals.

There’s yet another flavor of Ritz crackers — bacon, with black pepper.

Mr. Tidbit wasn’t going to discuss this product at all — it’s just a new flavor of an existing product (and there isn’t any bacon in it, just natural flavor and smoke flavor).

Then he noticed that the box of Bacon Ritzes weighed just 13.25 ounces. Thinking that was quite a step down from the 15.1-ounce box of original Ritzes, he looked to make sure they carried the same price. (They do.)

That’s when he saw that the box of original Ritzes (and those of most other Ritzes) isn’t 15.1 ounces anymore; it’s 13.7 ounces. If the price on the shelf didn’t drop (he hadn’t noted the earlier price but somehow he doubts it dropped), that’s a 10 percent price increase.

He doesn’t know when it happened, but hidden price increases like that are all too common these days.

Nor does he know when the 16-ounce box became 15.1 ounces (a 6 percent price increase if the shelf price didn’t drop); he reported that change in September of 2011. Here’s what he said then:

“OK, that’s one hidden price increase too many to treat as isolated incidents. Mr. Tidbit doesn’t care what else you’ve heard; there is general inflation in grocery prices.”


Mr. Tidbit is a weekly feature that examines new grocery products.

Read more Food stories from the Miami Herald

Miami Herald

Join the

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Marketplace

Today's Circulars

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category