Nissan signs as sponsor of Man City, global clubs

 

AP Sports Writer

Premier League champion Manchester City signed Nissan Motor Co. as the first global sponsor of its portfolio of clubs on Thursday.

The five-year deal with Nissan was announced two months after City bought a stake in Japanese team Yokohama F Marinos from the carmaker.

Man City, which has been rapidly remodeled on and off the pitch since being bought by Sheikh Mansour in 2008, turned its focus to building a network of teams through its Abu Dhabi backing.

A Major League Soccer expansion team, New York City FC, has been formed with the NY Yankees which has a minority stake, and City recently bought Australian side Melbourne Heart, which has subsequently been renamed Melbourne City.

Nissan will be the automotive partner of the whole City Football Group, with the company branding to feature prominently at the Etihad Stadium where Man City won the Premier League title for the second time in three seasons in May.

"This innovative partnership enhances Nissan's investment in the game of soccer, which is a key platform to further strengthen our brand globally," Nissan President Carlos Ghosn said.

The Nissan partnership would not be as lucrative as Manchester United's $559 million, seven-year deal with General Motors Co.'s Chevrolet division, which is the jersey sponsor. Although financial terms were not disclosed by City, the contract is estimated to be worth tens of millions of pounds (dollars) over the five years.

"This new partnership presents us both with incredibly exciting opportunities to collaborate through football both in Japan and across the world," City Football Group chairman Khaldoon al Mubarak said in a statement.

The deal is a further sign of how the pulling power of the 134-year-old parent club will be utilized to help the growth of its spin-off teams.

Spain forward David Villa last month joined NYCFC on a 3-year deal, and will stay match fit until the American team starts playing in March 2015 with a loan spell at Melbourne City. City said the Nissan and Villa deals reflect the "potential of the network's unique business model."

Read more Breaking News - Business stories from the Miami Herald

  • New York to push Congress on response to oil train fires

    New York state fire officials are pressing Congress for $100 million in emergency funding to pay for a nationwide training program for firefighters to address the new scale of risk presented by trains carrying millions of gallons of flammable crude oil.

  • Britain reopens way for fracking

    Energy firms will be able to bid for licenses Monday to explore for shale gas in Britain, three years after the controversial fracking process caused seismic tremors which led the government to suspend operations.

  •  
This product image provided by real estate website operator Zillow shows the Zillow app on various mobile platforms. Zillow is buying competitor Trulia in a $3.5 billion all-stock deal. Trulia’s stock rose more than 14 percent in premarket trading on Monday, July 28, 2014, while Zillow’s stock fell more than 3 percent.

    Zillow buying Trulia to build real estate titan

    Zillow and Trulia, two companies that changed the way people shop for homes, are combining.

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Marketplace

Today's Circulars

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category