SAO PAULO -- The world has never seen so much yellow, nor so much exuberance for a sport, as it witnessed Thursday as the 2014 World Cup, billed here as the Copa Das Copas, the Cup of All Cups, kicked off in this soccer-obsessed nation.
The party got going with a 3-1 Brazil win over Croatia that was closer than the score indicates. It included an own-goal by Brazil, first in that teams World Cup history, and a controversial Croatian foul that led to a penalty kick by tournament poster boy Neymar, who scored Brazils first two goals.
Croatian coach Niko Kovac was livid after the match.
That is shameful, this is not a World Cup referee, he said of referee Yuichi Nishimura. He had one kind of criteria for them and another for us there wasnt any respect for Croatia. If thats how we start the World Cup, then we may as well give up and go home now.
Brazil coach Luiz Felipe Scolari saw it differently.
Millions didnt see a penalty? Well, the referee did, he said. I watched it 10 times. For me, it was a penalty.
After seven years of bickering, social unrest (including some just before kickoff) and criticism for shoddy infrastructure, the 32-team monthlong tournament finally got under way amid a sea of proud fans in their teams trademark yellow shirts. Think of all things yellow bananas, lemons, Pac-Man, daffodils, canaries, Big Bird and none is as yellow as the 61,000 fans that rocked Arena de Sao Paulo, packed trains and filled the parks in the city center on a gloriously sunny afternoon.
The streets choked with traffic on any other weekday were nearly desolate Thursday. Most businesses were closed, federal offices and banks shut early, and schools were on recess as the countrys 200 million residents and a worldwide TV audience turned its focus to the biggest sporting event on the planet. From the beaches of Copacabana to the remote towns of the Amazon jungle, futeball was on the collective consciousness as the Selecao began its campaign for a sixth world title.
A downtown playground was filled with small children in replica No. 10 yellow jerseys the number reserved for magical playmakers such as Pelé and Neymar. Giant Brazilian flags were on sale on street corners, and smaller flags hung from the citys seemingly endless rows of apartment balconies.
But not everyone was in a festive mood. The tournaments $11.5 billion price tag has been a source of discontent for many Brazilians, who feel the money would have been better spent on hospitals, schools, health care and the poverty-stricken favela neighborhoods.
Even fans in the stadium expressed their displeasure with President Dilma Rousseff, booing her louder than they did the Croatian roster introductions when she was shown on the screen before the match and celebrating Neymars penalty kick.
A few hundred demonstrators gathered along a main highway leading to the stadium and tried to block traffic Thursday morning. Police pushed them back, fired canisters of tear gas and launched stun grenades.
A couple of protesters were injured by rubber bullets, and others reportedly choked after inhaling tear gas. An Associated Press photographer was injured in the leg. CNN reported that two of its journalists were also injured.
Just after the match started, about 300 protesters marched along Rios Copacabana beach and protested outside the FIFA Fan Fest, a gathering spot where thousands of fans gathered to watch the match on jumbo screens.
There were few glitches in the stadium, as well. A bank of stadium lights went out and music stopped during the Brazilian national anthem, but that didnt dampen the mood. Fans continued to belt out the anthem as tears rolled down the cheeks of Brazil goalkeeper Julio Cesar.
Festivities began with a pregame show that featured Jennifer Lopez, Miami rapper Pitbull and Brazilian pop star Claudia Leitte performing the tournament anthem, We Are One (Ole, Ole!). Then came the real show.
The first goal of the match was a shocking 11th minute own-goal by Brazil defender Marcelo. Ivica Olics low cross deflected off Nikica Jelavic and into the path of Marcelo, who stuck out his leg to clear it and inadvertently knocked it in, causing a hush in the stadium. No host team has ever lost its opener, and Brazil didnt want to be the first.
Neymar restored Brazilian pride and tied the game with a 29th-minute left-footed goal off a nice feed from Oscar, who battled in the midfield to win the ball. The stadium erupted as Neymars shot careened off the right post into the net. Brazil coach Luiz Felipe Scolari roared, and fireworks exploded all over town.
Then, in the 69th minute, came a game-changing moment Croatians wont soon forget. Brazil forward Fred went down in the box after slight pressure from Dejan Lovren, and referee Yuichi Nishimura booked Lovren with a yellow card and gave a penalty kick to Brazil. Neymar stepped up, the pressure of the nation on his slender shoulders, stutter-stepped and then launched his shot.
Croatian keeper Stipe Pletikosa guessed right, and got both hands on the ball, but it went in anyway, delighting the home crowd.
Kovac did not mince words after the match.
The rules were not the same for us and them, he said. If thats a penalty, then we can just stop playing football right now. Lets play basketball instead.
Oscar made sure Neymars goal wasnt the decider with a toe-poke in stoppage time to make it 3-1.
Mexico and Cameroon, the other two teams in Group A, play Friday in Natal. In other matches, defending champion Spain plays the Netherlands in Salvador in a replay of the 2010 final, and Chile plays Australia in Cuiaba.