Report: Capital One to take over as Orange Bowl sponsor

Carlos Hyde runs for a gain of nine yards in the first quarter as the Ohio State Buckeyes play the Clemson Tigers in the 2014 Discover Orange Bowl at Sun Life Stadium in Miami Gardens, Florida.
Carlos Hyde runs for a gain of nine yards in the first quarter as the Ohio State Buckeyes play the Clemson Tigers in the 2014 Discover Orange Bowl at Sun Life Stadium in Miami Gardens, Florida.
C.W. Griffin / Miami Herald Staff

The Orange Bowl Classic football game is close to having a new name.

According to a report in the SportsBusiness Journal, Discover has told ESPN it is ending its sponsorship of the Orange Bowl game after four years.

The report said Capital One — which has sponsored the New Year’s Day game at Orlando’s Citrus Bowl since 2003 — would take over title sponsorship. The Orange Bowl is played annually in Miami Gardens at Sun Life Stadium.

Tostitos, which has sponsored the Fiesta Bowl since 1996, has also backed out as sponsorship fees for the ESPN-controlled bowls continue to rise.

Orange Bowl spokesman Larry Wahl said Monday afternoon that the bowl officials had no comment on the report.

The Orange Bowl got its first sponsor in 1989 when Federal Express came in while the game was still contested at its namesake stadium in Miami.

The University of Miami beating Nebraska 23-3 that year.

When the game moved north to the Dolphins’ stadium, it brought the FedEx sponsorship with it.

The Orange Bowl was renamed the Discover Orange Bowl in time for the 2011 game (Stanford beat Virginia Tech), ending a 21-year run with FedEx.

With Capital One moving its sponsorship south, that leaves the Orlando bowl without a sponsor. ESPN is reportedly in search of a sponsor for that game, as well as the Fiesta Bowl in Arizona.

The Orange, Rose, Fiesta, Sugar, Peach and Cotton bowls are all part of the new college football playoff system with each bowl game guaranteed semifinal games over the course of the next 12 years.

ESPN, according to the report, is looking to secure sponsorship rights in the neighborhood of $25 million annually for each of the six bowls.

The playoff begins this season with the semifinals at the Rose and Sugar bowls, and the championship game being held at the Dallas Cowboys’ stadium in Arlington, Texas.

The Orange Bowl gets its first semifinal game on Dec. 31, 2015, and again in 2018, 2021 and 2024.

The championship game sites are bid separately from the bowl setup, with Glendale, Arizona — home of the Fiesta Bowl — hosting in 2016 and Tampa in 2017.

Read more Colleges stories from the Miami Herald

  • Kentucky basketball legend Wah Wah Jones dies

    Wallace "Wah Wah" Jones, a multi-sport star who helped Kentucky win the first two of its eight national titles and is considered the school's greatest all-around athlete, has died. He was 88.

  • Skyhawks looking to win with explosive offense

    Tennessee Martin is hoping six starters back from a pretty explosive offense helps the Skyhawks notch a third straight winning season.

Kristopher Pratt points while identifying Ed Thomas during Thomas' trial at the Washtenaw County Trial Court in Ann Arbor, Mich., on Thursday, July 24, 2014. Thomas is on trial for the fatal shooting of Eastern Michigan University football player Demarius Reed.  (AP Photo/The Ann Arbor News, Patrick Record) LOCAL TELEVISION OUT; LOCAL INTERNET OUT

    Jurors get case of Eastern Michigan player slaying

    A man on trial in the robbery-killing of Eastern Michigan University football player Demarius Reed was a full participant in the crimes and is just as guilty as the confessed gunman, a prosecutor told a Michigan jury Monday.

Join the

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Marketplace

Today's Circulars

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category