SMALL BUSINESS SPOTLIGHT

Dr. G’s Weight Loss & Wellness grows by franchising

 

icordle@MiamiHerald.com

Company: Dr. G’s Weight Loss & Wellness

Location: Headquarters at 4380 Oakes Rd., Suite 807, Davie. The company has 15 clinics in Florida, including 11 in Miami-Dade and Broward counties.

Service: A medically driven weight loss and wellness program. Website: www.drgsweightloss.com.

Years in business: Dr. G’s Weight Loss & Wellness was created in 1994. In August 2010, Dr. Charles Goldsmith (Dr. G) partnered with franchise industry veterans David Lopez and Charlotte Russell and launched Dr. G’s Franchising Cos. to spearhead the global franchise growth and operations for Dr. G’s Weight Loss & Wellness.

Management team: Dr. Charles Goldsmith, chief medical officer and founder; Charlotte Russell, president and chief executive; Sherri Mansell, chief financial officer; Jason Goldsmith, SVP of operations; Vanessa Conde, VP of marketing; Yadi Garcia, pharmacy MD.

Revenues: 2010: $5.33 million; 2011: $6.67 million; 2012: $7.67 million; 2013: $9.44 million.

Employees: 25 at corporate headquarters.

Milestones: Dr. G’s has been in business for 20 years, helping more than 125,000 patients lose more than one million pounds, the company said.

To date, 34 clinics are open across seven countries, including the United States, Dominican Republic, El Salvador, Honduras, Guatemala, Mexico and Panama.

In total, between clinic locations now open and those that have been sold but are not yet open, Dr. G’s has sold 196 franchise units since the inception of the franchising company in 2010. Of those, 22 were sold on the first day that Dr. G’s franchises became available for sale. Master territories have been sold in 10 international markets with development plans totaling 123 units, the company said.

Impact: “There are always bumps in the road that lead to changes in eating behavior and increased weight — life gets in the way,” Goldsmith said. “Our job is to give patients the tools they need to be successful. And then, it is their job to build on that success.”

Keys to success: Goldsmith said he came up with a structured program utilizing a multidimensional approach, which includes:

• the use of a combination of medications and herbal supplements he developed to both suppress patients’ appetites and increase their metabolism, allowing them to burn food rather than store it as fat;

• behavioral modification in patients’ nutrition and exercise habits;

• the use of real food meal plans rather than boxed, processed foods, so patients can enjoy dining with their family and friends; and

• the continued support by a multidisciplinary team of caring medical professionals.

In addition, Dr. G’s offers individualized wellness plans to support weight management.

Strategy for next step: By the end of 2014, Dr. G’s expects to have 10 more clinics open across Arizona, Florida, New York and Texas.

In addition to its franchise model and as part of its expansion strategy, the company recently rolled out its Physician’s Model, which allows medical practitioners to add Dr. G’s Weight Loss & Wellness to their existing practice. In the new model, physicians pay a low franchise fee, which includes training, as well as a monthly fee for corporate support services.

The Physician’s Model addresses the demands and needs of a different type of business owner: one who is already established and successful, but is looking for an additional revenue stream. Dr. G’s has already sold its first Physician’s Model in San Antonio, Texas. The new model is going to help Dr. G’s gain an even bigger share of the national and international markets, the company said.

INA PAIVA CORDLE

Company Spotlight highlights recent business milestones such as major contracts, mergers or acquisitions by established South Florida companies with 300 employees or fewer. To be considered, companies must be willing to discuss revenues over the past five years. Email ideas to smallbusiness@ MiamiHerald.com

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