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Hometown boy/Camping World CEO Marcus Lemonis is bringing his CNBC reality show “The Profit” to Key West. The struggling business he attempts to help on Tuesday’s season finale, airing at 10 p.m., is Key Lime Pie Company in Key West. Since Lemonis’ visit, the company has “learned a lot of things,” says co-owner Jim Brush, who added The Profit Deal to the website, two pies and eight chocolate-dipped bars for $69.95. www.keywestkeylimepieco.com

Feel good and look good: QVC and CEW (Cosmetic Executive Women) are again partnering for the Beauty with Benefits campaign, and this time around, the spokesperson is Tiffani Thiessen (star of “White Collar”). QVC will host a two-hour broadcast 8-10 p.m. Thursday, featuring various brands including bareMinerals, Fresh, philosophy and WEN by Chaz Dean; 80 percent of the purchase price of donated merchandise will benefit Cancer and Careers, dedicated to empowering, educating and serving people balancing work and cancer. Bonus: Shoppers receive a gift with purchase QVC.com, the QVC apps or 800-345-1515.

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Erika Boom is not only a fitness enthusiast but also a mom (to 3-year-old Oliver). The Coral Gables resident who opened Belly-n-Kicks prenatal workout studio in 1993, has entered the apparel biz. The Fit Mama line is stretchy, colorful and way cuter than most maternity stuff you see out there. So hold onto it even after the bambino comes out. There are things for dads, too. www.belly-n-kicks.com

Time to think about dear old mom: Mother’s Day is May 11 and here’s an quick and easy idea from Tory Burch Beauty: the limited edition Tory Burch Eau de Parfum Rollerball, a purse size version of the designer’s signature fragrance. Fifty percent of the price ($25) will be donated to the Tory Burch Foundation, the designer’s nonprofit that supports the economic empowerment of women entrepreneurs and their families in the U.S. At Tory Burch stores, www.toryburch.com

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2014 is turning out to be ombre’s year. The low-maintenance trend, a French term for shade or shadow, features darker hues at the roots with gradual lightening at the ends. The edgy hair style has been spotted on celebs from Chanel Iman and Sarah Hyland to Mr. Bruce Jenner (granted, maybe not the best example). Plenty of beauty brands are helping you test out the look at home, like L’oreal Paris, which just came out with a DIY kit, the Superior Preference Ombré Touch.

Talk about a multitasker. Nars Cosmetics has brightened the season with some nifty Matte Mutiples, color for your cheeks, eyes, lips and even body. Didn’t get to take a spring break to the Bahamas? Look in your makeup drawer for a quick getaway. We like the flattering to almost everyone shade: Exumas, for a perfectly sunkissed look. $39; www.narscosmetics.com, counters

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Newly opened Orange Blossom, 2000 Collins Ave., Miami Beach, is not your run of the mill, flashy SoBe spot. The cool little restaurant was thought up by nightlife guru Tatanka Guerrero of Favela Beach at Wall fame, who was influenced by The Orange Blossom Special, the 19th century luxury passenger train that connected New York to Miami and the subject of a favored Johnny Cash song. Try the signature mint julep type cocktail then dive into Florida black grouper to be truly transported.

Madeleine Marr

Read more People stories from the Miami Herald

  • Celebrity birthdays on July 22

    Actor Orson Bean is 86. Actress Louise Fletcher is 80. Actor Terence Stamp is 76. Game show host Alex Trebek is 74. Singer George Clinton is 73. Singer Bobby Sherman is 71. Actor Danny Glover is 68. Singer Don Henley is 67. Comedian-director Albert Brooks is 67. Composer Alan Menken is 65. Actor Willem Dafoe is 59. Actor David Spade is 50. Actor John Leguizamo is 50. Actor Rhys Ifans is 47. Singer Rufus Wainwright is 41. Actress Franka Potente is 40. Actress Selena Gomez is 22.

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LeAnn Rimes at the Luli Fama at Swim Week at the Raleigh.

    La vida local

    LeAnn Rimes and Eddie Cibrian spotted at Swim Week, Mario Lopez parties on yacht

    LeAnn Rimes was impressed by the skimpy swimwear at the Luli Fama presentation at the Raleigh Sunday. She attended along with husband and LeAnn & Eddie costar Eddie Cibrian.

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 Richman

    As seen on TV

    Adam Richman starts fresh with ‘Food Fighters’

    NBC is taking a chance on Adam Richman. The network is going full steam ahead with Food Fighters, debuting 8 p.m. Tuesday. The Man V Food star, who plays host on the new cooking competition, was extremely polite on a recent conference call, a far cry from last month when Richman engaged with various social media users who opposed the slimmed-down foodie’s use of the hashtag #thinspiration, a pro-eating disorder term. Using expletives to lash out, he even suggested one woman “grab a razor blade and draw a bath.” Travel Channel subsequently shelved another one of his shows, Man Finds Food.

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