February strong for South Florida hotels



South Florida hotels saw occupancy and especially prices increase in February, according to data released Friday.

A monthly report from Smith Travel Research showed that while hotel occupancy increased by less than half a percentage point in Miami-Dade, to 86.5 percent, room rates jumped more than 8 percent compared to February of 2013. Average rates were more than $237 a night, while per-room revenue increased 8.5 percent to $205.57.

In Broward, hotels were 90 percent full, an increase of nearly 3 percentage points from a year earlier. Rates jumped 8.5 percent to more than $164. Revenue per available room leapt nearly 12 percent to more than $148.

The Florida Keys saw hotel occupancy increase more than 3 percentage points to just over 90 percent at average prices of more than $306 a night. That’s 13.5 percent higher than 2013. Per-room revenue soared more than 17 percent to $276.38.

Hannah Sampson

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