La vida local

LeBron James teams up with soda company for new flavor

 
Aaron Davidson / Getty Images for Sprite

Yum, tastes like victory. LeBron James has a new, bubbly, off-the-court teammate: Sprite.

On Thursday evening King James will introduce his collaboration with the soda company called Sprite 6 Mix at the men’s clothing store he co-owns, UNKNWN, at Aventura Mall.

Nope, the event isn’t all about his latest endorsement. According to a release, the Miami Heat superstar will also announce “a program that will reward fans that are leaving their mark on the world through the work they do in their creative craft or community.”

The UNKNWN launch party is private, but open to gawking at 7 p.m. outside the store. For another chance to see the man in action, LBJ will link up with his buddies to celebrate at SL Miami, where Sprite will set up a red — no, green — carpet.

Think ‘Big’

If you don’t like the outdoors but do enjoy being cooped up with a bunch of cutthroat strangers, have we got a short-term career idea for you: Try out for Big Brother, hosted by Julie Chen.

Scouts from the CBS reality show are looking for Season 13 contestants and will be at Cameo nightclub in Miami Beach noon to 3 p.m. Saturday.

What kind of person is BB wanting to hire? “Someone who’s confident, outgoing and most importantly a strategic thinker,” says casting director Jesse Tannenbaum. “We are looking for outspoken, confident and creative people who think outside the box when they are in a competitive setting.”

The one left standing (sitting?) and taking home the $500,000 grand prize is fairly random, though, Tannenbaum says. “It's a social game based on individual strategies.”

But remember, cameras are on 24/7 so watch your mouth: Boca Raton real estate agent Amanda Zuckerman learned her lesson last season when she made callous, racist comments on the show and damaged her professional reputation.

Pre-register and get more info at www.cbs.com/casting

Eat up

Spain’s pro tennis player Fernando Verdasco, in town for the Sony Open, was spotted at Perfecto Gastrobar in Brickell Monday night. What he ate at the Barcelona-inspired restaurant: black squid paella and truffled beef and avocado cannelloni with crabmeat and ginger.

Madeleine Marr

TV time

Pincho Factory owner Nedal Ahmad made such an impression with his Toston Burger at the South Beach Wine & Food Festival Burger Bash that he’s about to head into something equally festive: The 10 a.m. hour of the Today show with wine-swilling co-anchors Kathie Lee Gifford and Hoda Kotb on Tuesday.

Lesley Abravanel

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