Capitol Clothing Corp. is boosting sales of its infants’ and boys’ apparel

 

icordle@MiamiHerald.com

Company: Capitol Clothing Corp.

Location: 2106 NW 22nd Ct., Miami

Service: Children’s clothing manufacturer

Years in Business: 25

Management: Richard Behar, owner and president

Revenues: 2010: $2.4 million; 2011: $2.8 million; 2012: $3.2 million; 2013: $3.75 million.

Employees: seven

Brands: Little Baron (infants and boys sizes 2-8); Capitol Boys (sizes 8-10-12).

Milestones: In 2013, Capitol Clothing Corp. opened its first cruise line account, with Windstar Cruises, and is looking to expand by opening more accounts with other cruise lines. The company also increased its business 50 percent with a national park concessionaire that has 110 locations across the U.S.

Impact: All of the company’s clothing is made in the United States. Fabric is cut at the Miami headquarters and is sent out to their various sewing contractors in South Florida. The clothing is then sent back, coordinated as complete sets and shipped out.

Keys to success: According to Behar:

1. The company offers a high quality product that is very competitively priced, and the “Made In USA” aspect adds perceived value.

2. The company is well structured for quick response. “Since we are a domestic manufacturer, an account like Busch Gardens or National Geographic can place a custom order for safari outfits with their logo. We can produce and ship it in a matter of weeks,” Behar said. “We are getting more and more known in the industry as a very important source for better quality children’s outfits. We have an amazing customer loyalty. Many companies lose customers due to a lack of good customer service. We make all our customers feel important, large or small.”

3. Discipline and dedication to the work. “My father had incredible work ethics and was a very big role model and a mentor to me and taught me everything I know about the production part of the business,” Behar said.

4. “Many celebrities’ children have been seen in the media wearing our outfits, which has given us very valuable exposure. Cruz Beckham, son of David Beckham, was pictured in many magazines wearing our Zookeeper outfit. Mason, son of Kourtney Kardashian, loves our outfits and wears them on the ‘Keeping Up With The Kardashians’ shows. Kourtney’s grandmother (Kris Jenner’s mom, who has a store in La Jolla, Calif.), happens to be one of our customers,” Behar said. “We also received a personal “thank you” card from John Travolta and his wife [Kelly Preston] after they received our outfits for their son Benjamin from a celebrity gifting group that selected us.”

Strategy for next step: “Our growth throughout the years has been very gradual. For 2014, it’s time to take the company to the next level,” he said. “We make a niche product with very big potential growth and want to grow our distribution.”

Behar said that because the collection is diverse, each style has its own market. The company is in talks with a distributor in Europe to distribute its products there, especially since U.S.-made clothing in Europe is in very high demand, he said.

“My son, who is 14 years old, plans on being more involved in the company as he gets older. Right now, he is helping around on some of his off days from school, but I tell him his focus is to be on school to prepare him for college after that,” Behar said. “My 10-year-old daughter insists she’ll work with daddy when she’s older. Will I retire someday? Maybe, but it won’t be before I’m 100. I love my work. It’s my passion.”

INA PAIVA CORDLE

Small Company Spotlight highlights recent business milestones such as major contracts, mergers or acquisitions by established South Florida companies with 300 employees or fewer. To be considered, companies must be willing to discuss revenues over the past five years. Email ideas to smallbusiness@ MiamiHerald.com

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