Miami Children’s Hospital

Clothes designed by Miami Children’s Hospital doctors offered on Walmart.com

 
 
Miami Children’s Hospital pediatricians contributed ideas and product designs for its KidzStuff line of kids’ rompers that Walmart agreed to carry on its website. Shown, a one-piece UPF-rated sun romper priced at $19.99.
Miami Children’s Hospital pediatricians contributed ideas and product designs for its KidzStuff line of kids’ rompers that Walmart agreed to carry on its website. Shown, a one-piece UPF-rated sun romper priced at $19.99.
Courtesy Miami Children’s Hospital

pborns@MiamiHerald.com

Miami Children’s Hospital, which last year launched a line of kid’s consumer products called KidzStuff, has scored a deal with Walmart to carry its infant and children’s clothes on the retailer’s website.

“If the products do well, we hope to get space in their stores,” said KidzStuff’s Logistics and Retail Operations Lead Debbie DaSilva. The two products to be featured on the Walmart website are a baby romper designed to protect the child from sun exposure and a similar outfit with a patent-pending insect repellant, each costing $19.99.

DaSilva believes KidzStuff is the only hospital-created consumer product line of its kind in the country. The brainchild of Miami Children’s CEO Dr. Narendra Kini, it is a subsidiary of the hospital, which funded its start-up.

While declining to provide the start-up cost, DaSilva said any eventual revenues from retail sales will flow back to the hospital’s philanthropic initiatives.

The hospital also serves as a think tank for KidzStuff’s product research and development efforts. Through a program called Idea Machine, anyone in the hospital can submit a product idea.

“We select the best ideas and narrow them to what we want to develop. Doctors work with me on the prototypes and designs,” DaSilva said.

So far, Miami Childrens’ pediatricians have helped develop a baby-safe nail trimmer and a patent-pending onesie to cradle an infant’s neck, as well as the protective rompers. In the works are a toothbrush for young children being designed with Dr. Rosie Roldan, who oversees the hospital’s urgent-care center in Doral.

As one of the nation’s 25 top-grossing children’s hospitals in 2013, with $1.61 billion in patient revenues, Miami Children’s can afford to invest in new revenue streams. But other than branding its reputation in the minds of consumers, how will its retail efforts affect the core business of providing pediatric medical care?

DaSilva said the core business isn’t affected. The focus remains on “helping parents take better care of their kids.”

This story was produced in collaboration with Kaiser Health News, an editorially independent program of the Kaiser Family Foundation.

Read more Healthcare Reform stories from the Miami Herald

  • Power of Price

    Healthcare prices: Many moving parts veiled by confidentiality agreements

    The price of a medical procedure can vary greatly for consumers and their employers, depending on the hospital’s operating costs, the patient’s condition, and even who’s paying and how.

  • Power of Price

    Patients take on more of healthcare costs, but struggle to find prices

    Health plans with high out-of-pocket costs are pushing consumers to price shop for healthcare. But prices can be hard to find before a procedure, and most patients don’t find them until the hospital bill arrives.

  • Power of Price

    Power of Price: A glossary of healthcare terms

    As if healthcare pricing wasn’t complex enough, try talking about it without running into some conversation-stopping jargon. Words that mean one thing to the rest of the English-speaking world can mean something completely different in healthcare — like a “charge” that isn’t the same as the price.

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Marketplace

Today's Circulars

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category