South Florida television viewers have a new option in early morning news: WTVJ-NBC 6 has added a 4:30 a.m. weekday newscast to its programming.
The move is in response to strong ratings for a 4:30 a.m. news show that the station aired during the Winter Olympics. It will increase the station’s on-air local news coverage to 31 hours a week.
“We had an overwhelming viewer response to the 4:30 a.m. newscast we launched during the Olympics, and we are excited to make it a permanent addition to our lineup,” Migdalia Figueroa, the station’s vice president of news, said in a statement.
NBC 6 veterans Jawan Strader and Pam Giganti will anchor the early broadcast, with weather forecasts from meteorologist Ryan Phillips and traffic updates from Kelly Blanco.
South Florida ABC affiliate WPLG-Local 10 also airs a 4:30 a.m. weekday newscast.