Miami Beach is looking to capitalize on its brand by launching an official online store to sell beach towels, sunglasses and souvenirs.
The city will ask companies to bid on the opportunity to make, sell, market, promote and distribute official city gear. Think snow globes, replicas of city art, t-shirts and the like.
Miami Beach hopes the online store will build Miami Beach’s brand and help boost its budget.
This isn’t the only way the million-dollar sandbar is looking to capitalize on its fame. Miami Beach has already created its own sunscreen line — with signature beach scents — which will launch this week.
“With an unrivaled reputation for beautiful beaches, nightlife, renowned cultural arts, luxurious hotels, historic architecture and culinary offerings, Miami Beach is one of the most visited vacation destinations in the world,” reads a city memo.
It adds: “This type of exposure is unique in the municipal marketing industry and the city of Miami Beach has the opportunity to take full advantage of this value while continuing to serve the underling goals and mission of the city.”
The concept is not unique. Miami Beach notes that New York also sells its own official merchandise.
Follow @Cveiga on Twitter.