Community News - Latest

Miami Beach

City wants to start Miami Beach-themed online store

Miami Beach is looking to capitalize on its brand by launching an official online store to sell beach towels, sunglasses and souvenirs.

The city will ask companies to bid on the opportunity to make, sell, market, promote and distribute official city gear. Think snow globes, replicas of city art, t-shirts and the like.

Miami Beach hopes the online store will build Miami Beach’s brand and help boost its budget.

This isn’t the only way the million-dollar sandbar is looking to capitalize on its fame. Miami Beach has already created its own sunscreen line — with signature beach scents — which will launch this week.

“With an unrivaled reputation for beautiful beaches, nightlife, renowned cultural arts, luxurious hotels, historic architecture and culinary offerings, Miami Beach is one of the most visited vacation destinations in the world,” reads a city memo.

It adds: “This type of exposure is unique in the municipal marketing industry and the city of Miami Beach has the opportunity to take full advantage of this value while continuing to serve the underling goals and mission of the city.”

The concept is not unique. Miami Beach notes that New York also sells its own official merchandise.

Follow @Cveiga on Twitter.

Read more Community News - Latest stories from the Miami Herald

Miami Herald

Join the

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK