Koodo has entered into a global rights deal with Camillion Corp., a Toronto-based media entertainment and technology company, for the exclusive use of “El Tabador,” Koodo Mobile’s award-winning animated pitchman, in media entertainment.
Camillion, led by former World Wrestling Entertainment senior executive Carl Demarco, plans to harness the proven and infectious appeal of El Tabador to launch him far beyond the ads that have made him an icon in Canada. Development work has begun on a half-hour prime time, family TV sitcom that, like the ads, will place a CGI-animated El Tabador in live action scenes.
El Tabador is a tiny, masked “Lucha Libre” wrestler who lives in a giant world. Ever suave and witty, El Tabador's charm has captured the imagination of Canadians of all ages through his gift of gab, his muscle flexing physical comedy and overpowering confidence. For the past four years, he has starred in numerous Koodo advertising campaigns.
The TV series will be the hub of a major global media property with content to be distributed on all digital platforms – online, mobile, video games – plus merchandise and more.
“El Tabador’s character is a natural not only for a TV sitcom, but also for any digital platform,” Camillion Corp. Chairman and CEO Carl Demarco said via a press release. “He has global, cross-cultural appeal, with humour and charm that will play as well globally as it does with Canadians.”
While the show is targeted to a mainstream family audience, Demarco will leverage his strong presence in wrestling circles to take the show to wrestling fans as well.
“This is an excellent opportunity for Koodo to break the traditional barriers of marketing, sponsorship and advertising,” said Kevin Banderk, Chief Koodo Officer. “We’re excited for the chance to further entrench El Tabador into popular culture.”
• About Koodo
Koodo Mobile is the smart and affordable Canadian mobile alternative. Launched in 2008, Koodo led a mobility revolution across Canada, with a simple and transparent approach to mobile service. They were the first to eliminate Activation and System Access Fees and the first to offer Canadians affordable and flexible data from $5/month. Koodo also introduced the world to the revolutionary Tab. Often imitated but never duplicated, the Tab is an alternative to fixed-term contracts that allows customers to put up to $500 of a phone’s price on their Tab.
This innovative approach to affordable mobility has helped Koodo win multiple awards, including being named the 2010 Strategy Brand of the Year – the youngest brand to win this title – and most recently, Koodo was ranked highest in customer satisfaction among stand alone cell phone carriers in the J.D Power and Associates 2012 & 2013 Canadian Wireless Total Ownership Experience Study.
Find information about Koodo at www.koodomobile.com
• About Camillion Corp.
Camillion Corp. is a media entertainment company with interests in the technology/innovation sector. Currently, Camillion is launching an emerging global media entertainment property, "El Tabador" www.eltabador.com, with a family comedy TV series.
In technology, the company focuses on "later stage" growth companies with a proven business model, committed management and strong intellectual property. Camillion is headed by Carl Demarco, an experienced entertainment business executive who previously headed World Wrestling Entertainment Canada, Latin America & China and then played a lead role in WWE’s global expansion.
For information on Camillion Corp, go to www.camillion.ca.
• Show Summary:
“El Tabador” is a prime time situation comedy about a world champion wrestler who is tiny, yet muscle-bound, suave and intelligent. In his celebrity lifestyle, El Tabador lives in a mansion with his offbeat entourage, dealing with guest stars from Hollywood and the wrestling world.
With an animated character living in a live-action world, the half-hour comedy will be shot in “mockumentary” format like “Modern Family” and “The Office.” The series will appeal to young adults and families alike.