Small Company Spotlight: Dental Fix RX is quickly expanding its franchisee base

 
 
 <span class="cutline_leadin">PROVIDING SERVICE TO DENTISTS: </span> David Lopez of Dental Fix RX is proud of the big strides his company has made.
PROVIDING SERVICE TO DENTISTS: David Lopez of Dental Fix RX is proud of the big strides his company has made.
Al Diaz / Miami Herald Staff

icordle@MiamiHerald.com

Company: Dental Fix RX

Location: 4380 Oakes Rd., Davie.

Service: Onsite dental equipment and hand-piece repair, preventive maintenance, equipment sales and emergency service.

Site: DentalFixRX.com

Years in business: More than four.

Management team: David Lopez, chief executive and co-founder; Michael Parker, co-founder and van operator; Brian Dershow, chief operating officer; Susan Becker, director of finance; Chris DeAntonio, director of operations support; Paul Sost, director of operations and ongoing training; Matt Lau, director of training; Andy Cohen, director of marketing; Scott Mortier and Chris Forneris, directors of sales.

Revenues: System-wide sales: 2010: $1.5 million; 2011: $4.5 million; 2012: about $8 million. 2013: about $16 million.

Employees: 25

Milestones: Dental Fix now has 50 franchisees operating in more than 75 territories in 25 states throughout the United States as well as in four Canadian provinces. The company serves more than 7,500 dentists and has grown that customer base by at least 10 percent for each of the last six quarters. For the past two years, it has had a 44 percent market penetration in the territories in which it operates and continues to grow.

Impact: “Since its creation, Dental Fix’s mission has been to revolutionize the dental service industry by delivering high-quality and immediate service at a competitive price, through a dedicated mobile network of highly trained and successful franchise professionals,” Chief Executive David Lopez said.

Keys to success: According to Lopez: 1. Dental Fix provides a much-needed solution to dental practices with a fast turnaround, reliable customer service and very competitive rates.

2. The company’s corporate staff as well as the franchise owners come from diverse backgrounds, but no one is recruited from the dental service industry. Dental Fix only recruits business professionals and military veterans, and trains them with the company’s own methods and systems. 3. Franchise owners — also known as van operators — get certified as DentalFix technicians and attend a rigorous training program that combines classroom sessions and hands-on experience. The program also provides customer-service training as well as manufacturer training. 4. Dental Fix’s franchisees consist of small business owners, serving local dentists in their specific territories. Franchisees strive to deliver the best service because they are committed to their communities and their customers. 5. Franchisees who own a business go above and beyond, and will do whatever it takes to immediately fix a customer’s problem. 6. Dentists in need of assistance or service can call Dental Fix’s customer service line. An account manager is assigned to each dentist and will handle all of his or her needs.

Strategy for next step: In 2014, Dental Fix plans to launch mobile centers in 50 additional territories throughout the U.S. and Canada. The company’s goals are to have at least half of its franchise owners be U.S. military veterans, and for Dental Fix to have 300 territories within three years, Lopez said.

INA PAIVA CORDLE

Small Company Spotlight highlights recent business milestones such as major contracts, mergers or acquisitions by established South Florida companies with 300 employees or fewer. To be considered, companies must be willing to discuss revenues over the past five years. Email ideas to smallbusiness@ MiamiHerald.com

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