Now smell this!

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Move over, Florida oranges, and make room for Bulgari’s bitter orange-inspired men’s fragrance, Aqua Amara, launching this month. A blend of Italian citrus and woods, the aquatic scent features top notes of Sicilian mandarin and essence of neroli, extracted from the bitter orange tree. Just as delectable as the fragrance is the ad campaign that features model Jon Kortajerena, looking like a Greek hero stranded on a gorgeous Mediterranean beach. The fragrance will arrive in February at Nordstrom, Saks Fifth Avenue, Macy’s, Neiman Marcus and other fine department stores.

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