Miami ranks fifth in country in smartphone ownership

 

ebenn@MiamiHerald.com

Nearly three out of four people in South Florida own a smartphone — a rate comparable to tech-happy San Francisco — and are increasingly using them to watch television shows, a new Nielsen report found.

The 2013 survey showed a 17-percent year-over-year jump in the number of smartphone and tablet users in Miami-Dade and Broward counties who watched TV on those devices.

South Floridians spent less time watching live TV in the same period, from an average of 4 hours and 17 minutes a day in 2012 to 3 hours and 59 minutes a day last year, according to the Nielsen report. However, people here spent more time watching DVR, On Demand and other time-shifted programming (24 minutes a day, up from 21) and more time playing video games (seven minutes a day, up from six).

South Florida is ranked fifth in the country for smartphone saturation by metro market, with 73 percent of people using one; the national average is 67 percent, Nielsen noted. The region did not crack the top 10 markets with the most tablets or with the biggest gains last year in tablet ownership.

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