Over the past several months, Carnival Cruise Lines has launched a major advertising campaign, introduced consumer guarantees, sought to repair relationships with travel agents and offered promotional pricing.
On Monday, the Doral-based cruise line said its efforts were paying off: Bookings were higher in January than any other month in history. The cruise operator said it took net bookings, or new reservations minus cancellations, for more than 565,000 guests last month. That’s a 17 percent increase from January of 2013.
The line’s website, Carnival.com, had 13 million visits during January, another record.
The cruise line took a hit in February of 2013 when fire on the Carnival Triumph cut off power, leaving passengers without basic amenities while the ship was towed to land. Last month, Carnival Corp. CEO Arnold Donald said in a conference call that the Carnival Cruise Lines brand had experienced a 75 percent recovery in reputation, which he called “very encouraging.”