Super Bowl TV ads showcase the work of Miami students

A scene from the 30--second spot for Vapor Zone, created by Miami Ad School students.
A scene from the 30--second spot for Vapor Zone, created by Miami Ad School students.
Vapor Zone

Top 10 ads to watch for

According to the Associated Press:

1. Anheuser-Busch: The biggest Super Bowl advertiser’s ad in the fourth quarter shows an adorable Golden Labrador becoming enamored with one of the beermaker’s iconic Clydesdales to the tune of “Let Her Go” by Passenger. Online:

2. General Mill’s Cheerios: The cereal maker brings back an interracial family that starred in a prior spot. This one shows a father telling his daughter that they’re going to have an addition to the family, a baby boy. Then, the little girl strongly suggests they also get a puppy. The ad airs during the first unscheduled time-out of the game. Online:

3. Bank of America: The bank will promote its partnership with AIDS nonprofit (RED) by having music group U2 sing their new single “Invisible.” between the first and second quarter. The song will be a free download on iTunes during the game and for the following 24 hours. Bank of America will donate $1 each time it is downloaded to the Global Fund to Fight AIDS.

4. SodaStream: The Israeli at-home soda maker company has stirred up controversy on two fronts. Their ad features “Her” actress Scarlett Johansson touting the health and environmental benefits of the soda maker and will run in the fourth quarter. The ad first made waves when the company said it would delete its last line, “Sorry, Coke and Pepsi,” at a request by Fox. Then on Thursday, Johansson resigned her Oxfam ambassadorship. The nonprofit was unhappy she was linked with SodaStream, which operates in Israeli settlements in the West Bank of Palestine. Oxfam is opposed to that. Online:

5. H&M: The clothing maker’s ad in the second quarter features nifty technology that will allow people with some Samsung Smart TVs to order soccer star David Beckham’s Bodywear products with their remote control in real time. Online:

6. Nestle’s Butterfinger: A suggestive teaser ad showed a couple, “Chocolate” and “Peanut Butter,” in ‘70s-style couple’s therapy talking about the need for “change” and “excitement.” The actual ad in the third quarter will have a related theme and Butterfinger is expected to introduce its Peanut Butter Cups with some tongue-in-cheek double entendres. Online:

7. Beats Music: Ellen DeGeneres reimagines the Goldilocks and The Three Bears fairytale in this ad running in the third quarter that introduces Beats Music, a streaming music service. Online:

8. Wonderful Pistachios: The snack producer showcases comedian Stephen Colbert running amok in two 15-second ads in the second quarter. Online:

9. Kia: In the carmaker’s third-quarter ad to introduce its K900 luxury sedan, Laurence Fishburne reprises his “Matrix” role as Morpheus and displays some surprising operatic skills. Online:

10. Chrysler: The automaker is bound to surprise. Always mum ahead of the game, Chrysler has produced some of the best loved and most remembered spots during the big game, from Eminem’s “Imported from Detroit” ad in 2011 to last year’s “Farmer” ad featuring scenes of American farmland and a voiceover by conservative radio broadcaster Paul Harvey. Look for another surprising spot or two this year.

On Sunday, millions of viewers can watch creativity rooted in South Florida: Students from at least two local colleges have helped create Super Bowl ads airing this year.

Super Bowl XLVIII, between the Denver Broncos and the Seattle Seahawks, is expected to be one of the most widely viewed television events of the year. Last year, an estimated 108 million Americans watched the Baltimore Ravens beat the San Francisco 49ers in Super Bowl XLVII. Companies are paying an estimated $4 million to have their ads be a part of the action, according to the Associated Press.

Those who resist the urge to Tivo through the commercials will see the work of University of Miami graduates Taylor Lucas and Nick Marchese in a Cheerios commercial on Sunday. The 2011 UM School of Communications graduates are billed, respectively, as the art director and copywriter for the 30-second spot.

Lucas and Marchese, who work for the advertising agency Saatchi & Saatchi in New York, helped create the Cherrios ad, which is a follow-up to a groundbreaking May 2013 Cheerios commercial featuring a multiracial family. The same family — a black dad, a white mom, and their young daughter — appear in the new commercial.

While at UM, Marchese majored in creative advertising and Lucas majored in advertising and graphic art. Both were promising and talented students, and were both part of the student team that won first place for the 2011 National Student Advertising Competition, the university said.

Separately, students from Miami Ad School created a 30-second commercial airing during the Super Bowl for Miami Lakes-based Vapor Zone, which sells advanced electronic cigarettes, customized flavored liquid nicotine and accessories.

Nick Molina, chief executive of Vapor Zone, said Friday that the spot was chosen from nearly 30 pitches from Miami Ad School students. The suggestive ad shows a young man standing in a men’s room, and is geared to make viewers wonder about his activity.

“We really wanted to create something that was going to be cutting edge and would be worthy of talking about on Monday morning,” Molina said. “And we felt that the kids —they’re younger, very creative and forward thinking, and that is what we wanted: a forward thinking concept. So we were able to tap into this incredibly creative pool of kids.”

The spot will be supported by a social media campaign with 16-second teasers on Vapor Zone’s Facebook and Twitter (@VaporZoneMIA). Molina declined to provide the cost of production or airtime.

After the commercial airs during the big game, it will be released on Vapor Zone’s Youtube channel (, Molina said.

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