On Monday, Miami Unites4:good


Special to the Miami Herald

The word good. It seems like we hear it a lot. For many of us, it is merely a common answer to everyday questions, such as “how are you?”, “how is work?” or “how is your family?” Much like a conversational auto-reply, good finds a way to get the point across so you can move on with your day. It is easy.

But when does good take on more meaning? When does good actually live up to the positive connotation? I have found that the word means more when it is put in the context of action. In other words, good means the most when you are doing it. Doing good is powerful — and even more so when people come together. It’s hard, but it just got a little easier with unite4:good.

Alongside local organizations and grassroots partners, unite4:good is creating new programs to help individuals get involved. Among these new programs is unite4:good’s Day of Unity, which stimulates sustainable activism and support for local causes.

The Day of Unity nationwide tour launches in Miami on Monday — the day we celebrate Dr. Martin Luther King, Jr.’s birthday — to bring the community together and help shift social consciousness from negative to positive. This shift has seen an overwhelming response by do-gooders in Miami with over 1,000 volunteers expected to participate in 15 community activities across the Magic City.

Miami businesses and organizations are also committed to take action. Supporters include the Little Haiti Cultural Center, Florida International University, Neighbors 4 Neighbors, Voices for Children, Belly Motions, Special Olympics Florida and Miami-Dade College. The day will close with a celebration featuring Flo Rida. Day of Unity Miami is our first step in engaging the Miami community to sustain, scale, and fortify a united movement. You can learn more and sign up to participate on our Web site,

Unite4:good is a revolutionary global movement dedicated to doing good by inspiring people to commit acts of kindness, increase their charitable participation and foster a stronger sense of community. It isn’t only about awareness — it’s about taking action. Moreover, unite4:good is harnessing the power of social media, technology and grassroots work to mobilize anyone willing to actively make a positive social impact.

There have been campaigns that are awareness-based only, and others that work to create a specific type of support for a singular cause. This is the first time that a campaign will create awareness, develop technologies and curricula for positivity, unite thousands of non-profits and millions of individuals, establish its own grant funds and leverage influential relationships under a singular movement. Unite4:good will simultaneously create awareness and deliver innovative tools for action, and offer an opportunity for everyone to get involved regardless of their ability to financially donate to a cause.

Launched in 2013 by Bright Future International (BFI) and its founder, philanthropist Anthony Melikhov, unite4:good is assisting hundreds of causes by expanding their outreach capabilities. Unfortunately, many charitable organizations are struggling due to limited funding, resources and manpower. This is a problem unite4:good hopes to address by uniting individuals, non-profits, businesses and globally recognized influencers who are committed to enabling and promoting civic engagement.

To date, supporters and partners include Bright Future International (BFI), PVBLIC Foundation, the Clinton Foundation, The PeaceEarth Movement, The U.S. Fund for UNICEF, Do, the ASPCA, Boys and Girls Clubs of America, Eva Longoria Foundation and Invision by the Associated Press.

Since it’s September launch, unite4:good has provided sizable grants to charitable partners and established numerous programs, including:

• Awarding non-profit partners more than $3 million in media grants in 2014 to promote their mission through the unite4:good partnership with PVBLIC Foundation and its founders Antonio Ruiz-Gimenez and Sergio Fernández de Córdova. A $1 million media grant and $25,000 supporting grant have already been committed to Somaly Mam Foundation.

•  Uniting and empowering youth alongside U.S. Fund for UNICEF by supporting the Global Citizenship Fellowship Program that empowers American children, youth and volunteers in service on behalf of the world’s children.

• Supporting the Global Citizen Festival 2013, attended by more than 60,000 people and reached millions around the world, inspiring over 900,000 positive actions focused on ending extreme poverty through the Global Poverty Project.

• Inspiring action alongside Conservation International’s DirectConnection Program for natural resource and environmental conservation and amplifying efforts toward sustainable natural resource management.

• Making a commitment to the Clinton Global Initiative and the Clinton Foundation, announcing the unite4:good support at the 2013 conference held in New York City.

In 2014, unite4:good’s goal is 4 million acts of goodness and 4 billion positive impressions.

I joined unite4:good because I believe in coming together to drive change in a tangible way. I’m inspired because this is a critical time in our history where technology can be used to unite the world in solving the growing plights suffered by so many people. I’m proud because the unite4:good campaign is empowering individuals everywhere to take positive action and deliver a day when the number of people who want to help outnumber those who need it. I am committed to doing good. Are you?

DeCarcer is the founder of GNI International, a strategic business consulting firm, and Director of Community efforts for unite4:good. A strong supporter of entrepreneurship as a conduit to new job creation and innovation, DeCarcer also founded the Women Entrepreneurship Reinforcement (WeR) program in support of women entrepreneurs nationwide. She also serves as Executive Director of the Grassroots Innovation Network, a non-profit organization focused on validating and funding college students’ business ideas globally.

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