The specialty fashion brand Free People is launching its first stores in South Florida, with two dedicated boutiques opening in January and February.
Free People said it first will open a 2,500-square-foot store at Dadeland Mall’s new Kendall wing, on Jan. 31.
Next, a 2,600-square-foot free-standing boutique at 650 Collins Ave. in Miami Beach, will open on Feb. 28.
Free People’s retail division has been rapidly expanding, growing from 62 boutiques two years ago to 90 currently across the United States and Canada, in addition to two stores in Japan. The company opened its first store in Florida in April 2012, located at Tampa’s International Plaza.
The company said the Miami stores will be designed around traditional Free People concepts to align with the brand’s look and feel. Dadeland will include quintessential Free People elements such as glittering plaster walls, reclaimed wood floors, and quilted patchwork accents. At the Collin’s Avenue boutique, the original storefront will be preserved with the only addition to the building façade being a newly developed sign, displaying “Free People” in pin-mounted steel flowers. Both locations are going to feature their own custom-made decor elements that celebrate the brand’s hand-touched aesthetic.
Free People will offer its spring collections at the stores. The company said it features the latest trends and vintage collections “for women who live free through fashion, art, music, and travel.” The eclectic look consists of apparel, shoes, and accessories “that invoke attributes of femininity, spirit, and creativity.”