Sweetwater has hired a company to produce programming for the city’s cable access channel and will look into upgrading the city’s broadcast equipment.
On Monday, the commission approved a resolution to hire JQ TV Production to film, photograph, edit and assist with social media outlets including YouTube, Facebook and Instagram.
Mayor Jose Diaz said the television programming is needed to promote city activities.
“At this point, there is only one person hired to run the channel,” he said after the meeting. “There were static pictures and bulletin boards for residents airing. It was extremely boring. Residents didn’t feel motivated to watch it. Soon we’ll have videos, interviews and live music. Now we can have a good time watching the interaction.”
JQ TV is proposing $35 per hour, with a two-hour minimum, for filming and photographing. Then it would charge $25 for editing and compiling the photos, video and sound into a finished product.
The city channel airs on Comcast channel 77 for residents. It also broadcasts the monthly commission meetings live.
As for the equipment, the commission agreed to look into making upgrades. IT manager Frank Ramos said “we have antiquated equipment,” he said. “It’s 15 to 20 years old.”
Ramos is tasked with studying the city’s options and proposing a cost to the commission next month.
Diaz said the city is intent on modernizing its equipment.
“We want to promote technology and culture, a TV channel that not only informs, but promotes a new vision of the city,” Diaz said.
Diaz added that he might look into hiring a communications director for the city. The position had previously been held by Michelle Hammontree-Garcia, who was released in the fall.