The music scene

Pitbull: Never slow down

 
Theo Wargo / Getty Images for Clear Channel

Mr. Worldwide has no plans to slow down in the New Year. His resolution: buckle up.

“Not too many people are going to make this ride,” said Cuban-American hit maker Pitbull, (real name Armando Christian Pérez) in an exclusive interview with the Miami Herald.

Pérez will ring in 2014 by performing at the AmericanAirlines Arena New Year’s Eve for the second year in a row. Part of the show will be broadcast live on ABC’s Dick Clark’s New Year’s Rockin’ Eve. The concert also features Dominican music man Prince Royce.

Mr. 305’s plate has been full since his last album, Global Warming, dropped in November 2012. This year, the Miami native opened a charter school in Little Havana, played a bullfrog in the children’s movie Epic and hosted the American Music Awards.

Don’t forget the promotions, either. Pérez has lent his name to such brands as Voli Vodka, Dr. Pepper, Kodak and Ft Lauderdale-based The New Miami Subs Grill. He even soft launched a self-titled fragrance line for men and women last month.

He said branding is a necessity and looks at his work as an “empire” he could pass down to future generations.

“If you don’t, they will,” Pérez said, referring to the danger of passing up the opportunities.

While the entertainer continues to bask in his current chart-topping single Timber, which features Ke$ha, Pérez said he is also sitting on records that can last him until 2015.

“I’m always recording, always listening to what the world is talking about,” he said.

His latest venture will be Enrique Iglesias’ next single, Freak (they collaborated on party numbers I Like It and I Like How It Feels).

Pérez said the single has a “Project X feel.” In other words: It sounds like an “off the chain” house party.

The King of Calle Ocho is also working on a track with legendary guitarist Carlos Santana and his first Spanish album since 2010’s Armando.

“The album is just about having a great time,” he said. “With everything that’s going on in the world, the negative things, it allows people to escape.”

And he assured us he has not lost any creative control in the process.

“No way, shape or form, 100,000 percent,” he said, with a chuckle. “I’m basically giving the people my life.”

Mr. Worldwide adds that he’ll make a huge announcement New Year’s Day that involves “the world, sports and music.” He already has a tagline for 2015 too: make history.

Pitbull's New Year's Eve II with special guest Prince Royce: 9 p.m. Tuesday, AmericanAirlines Arena, Miami; $71-$112.35; ticketmaster.com

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Miami Herald

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