Costa Cruise Lines is back in Miami for the season.
The 2,260-passenger Costa Luminosa started sailing from PortMiami on Dec. 7 for its winter Caribbean season.
At a press event Tuesday at the port, Scott Knutson, North American vice president of sales and marketing for the Italy-based cruise line, said business in 2013 here has been solid.
“We exceeded our goals and we continue to grow,” he said.
Knutson said the brand recovered quickly in North America after the January 2012 shipwreck of the Costa Concordia, which killed 32 people. Coverage of the disaster in Europe was more intense, and bookings and prices have taken longer to rebound there.
The line has new competition this year in the MSC Divina, another ship from a European cruise line. But Knutson said that unlike MSC, Costa isn’t tweaking its product for North American audiences. The majority of Costa’s passengers sailing from Miami are European.
Costa Luminosa is sailing 10-day itineraries to both Eastern and Western Caribbean destinations — at roughly the price of a seven-day trip, Knutson said.
“We think we’ve created something unique,” he said.