Dolphins Notebook

Miami Dolphins to unveil fan-friendly app system Sunday

 
 
Miami Dolphins fans signal touchdown after a review on Charles Clay's touchdown in the second quarter against the Baltimore Ravens at Sun Life Stadium on Oct. 6, 2013.
Miami Dolphins fans signal touchdown after a review on Charles Clay's touchdown in the second quarter against the Baltimore Ravens at Sun Life Stadium on Oct. 6, 2013.
Joe Rimkus Jr. / STAFF PHOTO

abeasley@MiamiHerald.com

Want to find the shortest beer lines at Sun Life Stadium? Soon, the Dolphins will have an app for that.

Select Dolphins fans who attend Sunday’s game against the New Englaand Patriots will test out a cutting-edge program that will provide real-time mobile updates of concessions, team store discounts and more.

The new service from Qualcomm is the real-world application of the company’s Gimbal technology beacons and will be deployed at a live sporting event for the first time Sunday.

The devices have been placed around Sun Life Stadium, providing wireless users with targeted information and deals based on location, activity and time of day.

For example, those who walk by the Dan Marino statue in the concourse will be prompted, through an app on their phones, with video of the legendary quarterback’s Hall of Fame career.

The Dolphins also will erect a geo-fence around the stadium, welcoming game-goers to Sun Life Stadium and providing users with pregame updates.

But it is the beacon system that will truly allow the Dolphins to cater to the unique needs of their fans, said Kevin Hunter, who is Qualcomm’s senior director of product management.

Teri Howard, the Dolphins’ senior vice president of technology, promises the system — which will be delivered to phones with push alerts — will be voluntary, easy to use and nondisruptive.

The organization and Qualcomm are using Sunday’s dry run as a way to test for glitches.

The goal is to have the program available to the public for the 2014 season. When launched, the technology will be available with the Miami Dolphins smartphone app.

“The bottom line is, we have to become more aware of what’s important to our fans,” Howard said. “It’s really important for us to be sensitive to season-ticket members and what their expectations are of us. It’s important for us to be relevant to you.”

pouncey returns

Mike Pouncey was back at Dolphins practice Friday after appearing before a Massachusetts grand jury in connection with the Aaron Hernandez murder investigation.

Pouncey, a longtime friend of Hernandez’s and teammate at the University of Florida, said the trip north wasn’t a distraction but declined to discuss the particulars of his testimony.

He did say with a laugh on the way out of the locker room: “I will tell you one thing: It’s cold in Boston.”

ready to go

Brandon Fields missed practice Friday for personal reasons, but he is expected to play Sunday against the Patriots.

Likewise, Jamar Taylor should be good to go Sunday after being held out of the previous two games with a hamstring injury. Reshad Jones, held out all week with a groin injury, will also likely play against the Patriots.

Taylor and Jones were listed as questionable on the team’s Friday injury report.

Read more Miami Dolphins stories from the Miami Herald

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