For those looking for a one-stop information source about Doral Mayor Luigi Boria, there’s an app for that.
Suffering after a wave of negative attention during the past few months in the wake of political disagreements with his fellow council members and the city manager, the embattled mayor said he’s focusing on opening a direct line of communication with residents through the app. “Luigi Boria.”
“It’s personal,” he said. “I want to keep the people that follow me informed, in the same way like Facebook and Instagram and Twitter.”
The app, available for free on iPhones and Android phones, was launched a few weeks ago and is not an official city project. Boria commissioned it himself through a local company, Way Out Mobile Solutions. Doral already has an official iPhone app.
Boria’s app features a calendar of Doral events, a fan wall where people can post message, a map of the city’s schools and parks, and several links to resources on the city’s official website and Boria’s Facebook and Instagram pages.
The app, which has been in development for about six months, was released at around the end of his first year as mayor. It’s also a time when local business people have stirred up talk of recalling him.
Councilwoman Bettina Rodriguez-Aguilera hadn’t seen the app when contacted for an interview, but she said she’s supportive of the mayor’s intentions to connect with the community.
“We should use technology to better inform the public,” she said.
When asked if it might help Boria’s suffering public image, she said any effort to reach out directly to constituents would help.
“I definitely think it’s a move to improve his image and market himself,” she said.