Hublot chose well with Dwyane Wade as its brand ambassador.
The Miami Heat star, despite looking exhausted from Sunday night’s victory against the Charlotte Bobcats, showed up at the AmericanAirlines Arena Monday afternoon to support the team’s partnership with the luxury Swiss watchmaker.
Known for his fashion sense almost as much as for his on-court skills, Wade said when it comes to wrist candy, he’s more conservative.
“While I dress a little crazy, I’m that typical person who likes the black-base watch with a silver face, gold watch with a gold face kind of thing,” said the 31-year-old power player. “I don’t wear a lot of ice. I’m more of a classy guy. And you want to make sure your watch goes with multiple outfits.”
Also on hand at the mini press conference were teammates Shane Battier, who was wearing his White Hot commemorative watch, and Ray Allen, who talked about how Hublot has been helping him with his charity, Ray of Hope.
“We make great money and get to travel the world,” said Allen, “but at the end of the day it’s important we have a legacy of giving back to the community.”
After the spiel (Wade’s word) was over, Battier and Allen hit the hardwood along with Juwan Howard and NBA legend Alonzo Mourning to hold a basketball clinic for FOBs (friends of the brand) and assorted, generally out-of-shape press people.
Allen’s only advice: Stretch.
“As we’ve gotten older, we see a lot younger guys in the locker room and as our opponents. They’re in their low- to mid-20s,” said the 38-year-old. “The weight room is our friend. You have to do something to get your muscles activated so you don’t pull something.”