Give Miami Day begins Wednesday


Miami Herald Staff

Philanthropy isn’t just for the rich

Wednesday, the Miami Foundation will encourage contributions from $25 and more with its second Give Miami Day, which begins at midnight Tuesday.

During this 24-hour period, people can direct money to a particular group or groups – more than 400 Miami-Dade nonprofits are participating this year – or they can give to a general fund that will be split among all participating charities.

The Miami Foundation will contribute matching gifts of $25 to $10,000 on a percentage basis. So, if Charity A receives 2 percent of all Give Miami Day donations, the foundation will give the charity 2 percent of its match pool. All gifts must be made online via debit or credit card.

Last year, in Give Miami Day’s inaugural effort, nearly 5,000 people from across the world donated more than $1.2 million to about 300 nonprofits in Miami-Dade County in a 24-hour period. Individual donations ranged from $25 to $10,000.

“We created a tremendous Miami Moment last year, and we want to build on that,’’ said Miami Foundation CEO Javier Alberto Soto. “We really tapped into the deep spirit of generosity of Miami that isn’t always obvious. ....We truly respect and value the $25 donors and strongly believe that the $25 Give Miami Day donors of today have the potential to be the endowment builders of tomorrow.”

Miami Herald Charities is participating in the effort, with contributions going to the annual Wish Book campaign to help needy, ailing and disabled families in South Florida.

Programs details:

Give via credit or debit card at

Miami Herald staff writers Jane Wooldridge and Evan S. Benn contributed to this report.

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