Small-company spotlight: Icebox Café, based in Miami Beach, is rapidly growing

Robert Siegmann, owner of Icebox Café in Miami Beach, dines on organic curry chicken with jasmine rise and assorted roasted vegetables in Sunset Harbor on Oct. 22, 2013.
Robert Siegmann, owner of Icebox Café in Miami Beach, dines on organic curry chicken with jasmine rise and assorted roasted vegetables in Sunset Harbor on Oct. 22, 2013.

Company: Icebox Café

Location: 1855 Purdy Ave., Miami Beach

Service: Food and beverage

Years in business: 15

Management team: Led by proprietor Robert Siegmann

Revenues: 1998: $1 million, doubling to $2 million in 2003, and rising to $10 million in 2012. Projection for 2013: at least $11 million.

Employees: 150

Milestones: In mid-May, Icebox Café moved from Michigan Avenue in Miami Beach to Purdy Avenue in the Sunset Harbor neighborhood of Miami Beach, doubling its space to 2,700 square feet and doubling its seating capacity to 120.

Also, Icebox Café opened a location at Dallas-Fort Worth International Airport in February 2013, after opening one at Miami International Airport in September 2010.

Another major turning point came in 2006 when Icebox Cafe was chosen by “The Oprah Winfrey Show” as one of four bakeries in the nation to be featured on its “Best Cakes in America” show.

Impact: “Our solid reputation in Miami Beach for freshly made, healthy food and the increasing need for healthy food at airports helped us grab the attention of airport concessions administrators,” Siegmann said.

Key to success: “Consistently producing a high-quality product and delivering warm and efficient service,” Siegmann said. “Remain true to your passion, and surround yourself with like-minded professionals who value integrity, work ethic and loyalty to both employees and customers.”

Strategy for next step: “To continue to grow the airport concessions in a conservative and focused manner,” Siegmann said. He has already signed a lease for a second location at Dallas-Fort Worth, which will likely open next year. His goal is to expand to Los Angeles International Airport, Chicago’s O’Hare International Airport and Hartsfield-Jackson Atlanta International Airport, with multiple locations at each, as well as at MIA, within the next five years.


Small Company Spotlight highlights recent business milestones such as major contracts, mergers or acquisitions by established South Florida companies with 300 employees or fewer. To be considered, companies must be willing to discuss revenues over the past five years. Email ideas to smallbusiness@

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