Lululemon apology fails ‘drishti’ test

 

Lululemon Athletica founder Chip Wilson is attempting to claw his way out of the downward-facing doghouse after on-air comments last week in which he blamed his yoga company’s infamous spring product recall on the freaky weirdness of women’s bodies.

“Quite frankly, some women’s bodies just actually don’t work,” he explained to Trish Regan in an loo-loo Lulu interview with Bloomberg TV, when asked about the see-through-fabric debacle resulting in problems with 17 percent of the retailer’s leg wear. “It’s about the rubbing through the thighs.” (Related: There has been a recent uptick in aspirational “thigh gap” postings on online beauty boards, but who knew that women’s hideous leg-flesh was actually ruining the precious $98 yoga pant?)

So, an apology. Wilson has taken to YouTube to abjectly atone for his sins. Atone-ish. Abject-esque. “I’d like to talk to you today about the last few days of media that’s occurred around the Bloomberg interview,” said a moist-eyed Wilson, directly addressing the camera. “I’m sad. I’m really sad. I’m sad for the repercussions of my actions.”

It’s a strange apologette of a statement. Is he sad for his actions or merely for the repercussions of them? Does he want to address his buffoonery in the interview, or does he merely want to talk about what a sad drag it was that the media called him on it? Perhaps he’s most distressed about the financial impact of the recall and continued complaints about product quality.

Wilson is the head of a multimillion-dollar yoga- and workout-clothing company. He should be aware of the concept of drishti, which is the gaze — outward and inward — that a yogi is supposed to apply toward life. Drishti is how a yogi centers and improves oneself in practice. Wilson’s apology fails the drishti test. There’s no inward gazing, just outward flailing.

And furthermore: An online search for full-body pictures of Wilson reveals several poses in which it’s apparent that his thighs rub together. One hopes that he knows better than to sully his holy workout product with his beefy man-legs.

Namaste.

© 2013, The Washington Post.

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