Young supporters say aging with an institution gives them a sense of belonging and being part of something bigger.
“When the organization started 10 years ago, it was very much a hip party organization, with phenomenal parties and lots of 20-somethings,” said Florencia Jimenez-Marcos, board president of the young patrons’ program, Friends of New World Symphony, who was recently elected to the symphony board.
But over the years, members realized “it really is about everyone working together and growing an audience today that will become supporters tomorrow,”.
So now, the group offers a variety of memberships in addition to hosting events such as Symphony After Hours for singles or the instrument petting zoos to draw young families..
“When you look at it from a purely entertainment dollar value, there are six events throughout the year (for Friends) so your social calendar is taken care of,” she said.
And filled with a diverse group of people.
“We have musicians and attorneys and bankers and everything in between because that’s just the kind of place Miami is.”
Jimenez-Marcos, who was born in Argentina and raised in Texas, found the group through friends after moving to Miami in 1999. And like Codina, she feels like she has grown up with the group she supports.
“We always joke that now we don’t know if any of us would be allowed to” join, she said. “We now have 450 members that are at a level that includes a concert subscription and a philanthropic contribution. It’s ridiculously high and that’s really key for us. We’re not just feeding a pipeline with younger 20-somethings. We’re moving along at different levels so we all grow together.”