Bed check: New Jersey

HGTV style on the Jersey Shore

 

Washington Post Service

Something looked strikingly familiar about the photos on Page 242 of Home by Novogratz, the fashionable coffee-table tome about the HGTV design couple. Studying the images, I felt as if I’d seen that rug before: black-and-white with interlocking gender symbols. And that bed: custom-made platform with built-in side tables and a single-stripe blanket draped over it. And that wall art: a handcrafted flag of Jamaica, a puckish twist on patriotism.

Wait a minute: That’s my room. The space that I was reading about was the same one that I was currently inhabiting. Reality TV, are you filming this meta-moment?

The Bungalow Hotel, in Long Branch, N.J., is the first commercial property conjured by Cortney and Robert Novogratz, the celebrity husband-and-wife team who blend the hip of Andy Warhol with the hop of Alice in Wonderland’s White Rabbit. The 24-room property, open since 2009, resides in the Pier Village development on the Atlantic. But don’t judge a hotel by its outdoor-mall cover; the interior is an art house of fun and fantasy.

The main vibe is laid-back surfer, but the dude appears to have an advanced degree in contemporary art. Photographs of surfers hang on the lobby walls. Near the front entrance, a vintage blue-felt billiard table sits amid a small forest of birch trees and a chunk of a trunk. Overhead, a fixture dangles like a dandelion drunk on a cocktail of Rogaine and steroids. Light boxes by Heidi Cody spell out the hotel’s name in a pop-goes-the-logo style.

In the lounge area, a sofa purchased on eBay and reupholstered in faux moo backs up against a giant postage stamp of Queen Elizabeth. British artist Ann Carrington, who created the Royal Jubilee banner for the queen’s diamond jubilee celebration, used pearl buttons to define the monarchical profile. Carrington also crafted the two dozen flags, including a U.S. pennant cobbled together from denim scraps.

When I arrived at the hotel, I was sandy and dripping — a staff member later erected “watch your step” signs around my puddles — but no one treated me like a stray wet dog. Despite the art gallery veneer, these floors (high-gloss white engineered wood, according to Home) were made for flip-flops. The hotel is within walking distance of the Long Branch beach.

The property describes itself as a “boutique luxury lifestyle hotel” and offers five types of accommodations that transport the guest from the Jersey Shore to Hawaii’s North Shore: From small to large, there’s the Aloha room (465 square feet), the Hang Loose junior suite (575), the Lil’ Pipeline one-bedroom suite (785), and the Pipeline (1,010) and Kahuna (1,170) two-bedroom suites.

Despite the size differences, a similar decor flows through each space. For example, all have floating bathroom mirrors that cleverly divide the dead zone between bed and bath. In addition, every room is painted white, creating the sensation that you’re sleeping inside a clamshell.

•  Bungalow Hotel: 50 Laird St., Long Branch, N.J.; 732-229-3700; www.bungalowhotel.net. Rates from $189 in the off-season; from $400 in-season.

Read more Travel stories from the Miami Herald

  • Travelwise

    Putting the bite on the mosquitoes

    Oh, the perils of vacationing in mosquito territory. These little bloodsuckers have made a meal of me around the globe, and I’ve longed for a definitive guide to repelling them. What really works? When and where are extra precautions necessary?

  •  
The Taylor-Tyler cottage at the Kilmarnock Inn on Virginias Northern Neck is pet-friendly.

    Bed check: Virginia

    In Northern Neck, a B&B with ambition

    Themed hotels aren’t easy to pull off without veering into the absurd.

  •  
Christina Briley sets out on her own, walking the Rim Trail in Snowmass, Colo., in July. The hiking around Aspen can be family friendly, with key caveats.

    Colorado

    For a real adventure, bring the kids

    Just keep telling yourself the children will have a good time. Do it enough, and maybe they will.

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK



  • Marketplace

Today's Circulars

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category