LeBron James gives warm, wet kiss to Miami in new Nike ad



These days Miami Heat fans apply microscopic scrutiny to every utterance and action of their hero, LeBron James.

There’s a reason for it: He has an unsettling little clause in his $110-million deal with the team that would allow him to tear up his contract and walk away at the end of this season.

The question — will he or won’t he? — started about a day after he got here in 2010. Despite back to back NBA championships, a few agents provocateurs in the national media continue asking it, louder and louder.

Now, LeBronologists have a new, key piece of evidence to study.

During the highly anticipated season opener against the Chicago Bulls Tuesday night, Nike debuted a two-minute commercial starring LeBron that sure looks like a big wet kiss to South Florida.

Called Training Day, it shows what appears to be approximately 97.4 percent of Miami following along behind James as he runs, bikes, and swims from his Coconut Grove mansion to practice at the AmericanAirlines Arena.

The scenes flash by so quickly it’s difficult to say exactly what neighborhoods they traverse, but you see him make his round-about way through The Roads, what’s either Little Havana or Allapattah, Overtown, across the MacArthur Causeway, and down Washington Avenue on South Beach.

He even stops for a pickup basketball game in what sure seems to be Wainwright Park just off Brickell Avenue.

Of course, this was a product intended to sell expensive sneakers, not necessarily deliver a hidden messages about James’ future.

Still, it’s the sort of spectacle that suggests he just might like to stick around Miami for a few more seasons.

So, Cleveland: What do you have to say to that?

Read more Miami Heat stories from the Miami Herald

FILE - In this Jan. 17, 2014, file photo, then-Cleveland Cavaliers forward Luol Deng looks on against the Denver Nuggets in the fourth quarter of the Cavaliers' 117-109 victory in an NBA basketball game in Denver. Atlanta Hawks general manager Danny Ferry has been disciplined by CEO Steve Koonin for making racially charged comments about Luol Deng when the team pursued the free agent this year. Ferry apologized Tuesday, Sept. 9, 2014, for “repeating comments that were gathered from numerous sources” about Deng.

    Miami Heat

    More comments besmirching new Miami Heat forward Luol Deng

    Days after it was revealed that Atlanta Hawks general manager Danny Ferry made racially charged comments about new Heat forward Luol Deng before Deng became a free agent this summer, additional comments made by Ferry about Deng came to light Thursday.

FILE - In this Dec. 22, 2011, file photo, Atlanta Hawks co-owners Michael Gearon Jr., left, and Bruce Levenson talk prior to the first half of an NBA preseason basketball game at Philips Arena in Atlanta. Hawks general manager Danny Ferry has been disciplined by CEO Steve Koonin for making racially charged comments about Luol Deng when the team pursued the free agent this year. The team did not provide any details of the discipline.

    Hawks discipline GM Ferry for racist comments

    The Atlanta Hawks are sticking with general manager Danny Ferry even though the team's new majority owner wants him fired for racially charged comments about Luol Deng.

Shaquille O'Neal stopped by Doral City Hall Wednesday to say hello to the city council before sitting down with the police department. O’neal applied to be a reserve officer and is undergoing a background check.


    Shaq wants to attack crime in Doral

    Former Miami Heat star Shaquille O’Neal applied to be a reserve police officer for the city of Doral on Wednesday.

Get your Miami Heat Fan Gear!

Join the

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Marketplace

Today's Circulars

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category