Norwegian Cruise Line announces partnership with New York Knicks

 

Norwegian Cruise Line, which recently announced a partnership with the Miami Dolphins, said Wednesday is it also the “official cruise line” of the New York Knicks basketball team.

As part of the marketing partnership, Miami-based Norwegian will sponsor promotions during some home games at Madison Square Garden and will be featured on some marquees outside the venue as well as on the multimedia display inside.

The cruise line introduced its most recent ship, Norwegian Breakaway, in May in its home port of New York City.

Early next year, the operator will launch Norwegian Getaway in Miami, where it will sail year-round. The Miami Dolphins have been selected as godmothers for the Getaway, and the cruise line said earlier this month it is also sponsoring the team. That deal includes promotional activity and signs at Sun Life Stadium and cruise giveaways to members of the military.

Read more Business stories from the Miami Herald

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Marketplace

Today's Circulars

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category