WWE divas look pretty in pink at any time, but in October so do the guys.
WWE divas and superstars are wearing pink to once again support the Susan G. Komen for the Cure Foundation during Breast Cancer Awareness Month, and South Floridians can show their support by purchasing and wearing customized WWE pink “Rise Above Cancer” T-shirts of their favorite WWE divas and superstars during the WWE Hell in a Cell pay-per-view on Sunday, Oct. 27 at the AmericanAirlines Arena in Miami.
“I’m very proud of WWE and WWE fans,” Cena said during a phone interview. “I think when you go to Hell in a Cell [in Miami] on Sunday, you’ll be amazed at how much pink you’ll see. That’s because this is the second year as a partner with the Susan G. Komen for the Cure Foundation, where every single superstar -- not just me -- transitions the color of their merchandise to pink, and a portion of the proceeds goes to the Susan G. Komen Foundation.”
WWE will donate to Komen 20 percent of the retail sales price of all specialty “Rise Above Cancer” merchandise sold. The standout effort continues through Dec. 31 on www.WWEShop.com and at all WWE live events.
“As you would see at many sporting events, a lot of athletes will wear pink to show their support,” Cena said, “but in WWE, not only do our superstars show their support but our fans show their support by contributing to a great cause.”
At Hell in a Cell on Sunday in Miami, pink isn’t the only color you’ll see. Red will probably be a common color during a couple of matches.
Daniel Bryan faces Randy Orton in the main event for the vacant WWE title in a Hell in a Cell.
The Hell in a Cell is a 24-foot-high roofed cell (enclosed steel cage) structure surrounding the ring and ringside area. In a Hell in a Cell match, there are no disqualifications or countouts (also no escape). It’s also a good way to prevent outside interference like what occurred at Battleground.
The only way to win Hell in a Cell is by pinfall or submission inside the ring. Shawn Michaels, who’s been involved in a few Hell in a Cell matches, is the guest referee.
CM Punk battles Ryback and the guru of grovel Paul Heyman in a grudge handicap match inside Hell in a Cell.
With bad blood between combatants and a steel cell, red is usually customary in those type matches.
Nonetheless, pink is still the primary color throughout the WWE Hell in a Cell pay-per-view.
The WWE fanbase, collectively known as the WWE Universe, is strong, especially the South Florida community and Miami-Dade County in particular, which hosted WrestleMania 28, WWE’s Super Bowl, in 2012 at Sun Life Stadium in Miami Gardens.
The AmericanAirlines Arena, which houses WWE Hell in a Cell on Sunday, has been the site of many high-profile WWE events, including the WWE Hall of Fame during WrestleMania 28 Week and WWE Raw the night after WrestleMania 28.
And the fans enjoy showing their WWE signs, T-shirts and figurines as much as Dolph Ziggler likes showing off.
Pink has been part of Ziggler’s color scheme. Pink is also part of WWE’s history.
Bret The Hitman Hart and Jim The Anvil Neidhart, the Pink-n-Black Attack with Jimmy Hart, made pink very fashionable and powerful. All in the family, The Hart Dynasty (Harry Smith, Tyson Kidd and Nattie Neidhart) wore the colors. Nattie, a beautiful and athletic WWE diva and daughter to The Anvil, is proud to continue wearing the pink, supporting her family and the Susan G. Komen Foundation.
Macho Man Randy Savage wore pink including his tights during the classic WrestleMania 3 match against Ricky the Dragon Steamboat. The legendary and well-dressed Ric Flair showcases pink robes in his collection. Batista, Jeff Hardy, Rick The Model Martel, Shawn Michaels, Rey Mysterio, Exotic Adrian Street (with Miss Linda), Rob Van Dam and Jesse Ventura have worn pink. And who can forget Adrian Adonis. OK, we draw the line before the Adorable one.
• WWE and Susan G. Komen for the Cure expanded their joint “Rise Above Cancer” campaign to include all WWE divas and superstars wearing pink ring gear on WWE programming like WWE Monday Night Raw.
The campaign continues throughout National Breast Cancer Awareness month in October with WWE divas and superstars wearing customized “Rise Above Cancer” T-shirts to help raise awareness and funds for Komen. WWE will donate to Komen 20 percent of the retail sales price of all specialty “Rise Above Cancer” merchandise sold through Dec. 31 on www.WWEShop.com and at WWE live events including the WWE Hell in a Cell pay-per-view on Sunday, Oct. 27 at the AmericanAirlines Arena in Miami.
Watch WWE divas and superstars support Komen: https://community.wwe.com/hope/gallery/wwe-and-susan-g-komen-are-teaming-against-breast-cancer
WWE also offers co-branded bracelets and a “Rise Above Cancer” hat, headband and wristband set, inspired by WWE superstar John Cena, who conceived of the partnership last year and continues to be an avid spokesman for Komen.
To support Komen’s mission, WWE utilizes all its assets, including TV and pay-per-view broadcasts, live events, PSAs, in-arena, digital and social media to generate awareness and encourage fans to get involved. Throughout October, the announcer table, entrance ramp and ring skirts are co-branded and the middle ring rope turned pink to promote the fight against breast cancer.
“WWE divas and superstars are providing an important public service by reaching millions of WWE fans – women and men – with breast cancer education and information, while raising funds that keep our work vital,” said Dorothy Jones, VP of Marketing. “We’re grateful for WWE’s commitment to this cause, and to WWE fans for their enthusiastic support of Komen’s mission to end breast cancer.”
Susan G. Komen and WWE have a history of success in raising awareness for the fight against breast cancer. Last year, the WWE Universe raised $1 million for Komen during its month-long breast cancer awareness campaign. WWE has supported Komen through its “Make Mom Proud” campaign as well as participation in Race for the Cure events throughout local communities.
Susan G. Komen is the world’s largest nonprofit funder of breast cancer research and funds community outreach programs, public advocacy and global programs. Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States. There are 2.9-million breast cancer survivors in the United States.
For information about Susan G. Komen, breast health or breast cancer, visit http://ww5.komen.org or call 1-877GOKOMEN.
• Daniel Bryan battles Randy Orton for the vacated WWE title in the main event of WWE’s Hell in a Cell pay-per-view on Sunday, Oct. 27 at the AmericanAirlines Arena in Miami. HBK Shawn Michaels will be the guest referee.
John Cena will make his return from injury, challenging South Florida’s Alberto Del Rio for the World title
CM Punk faces Ryback and Paul Heyman in Hell in a Cell.
WWE tag champs Goldust and Cody Rhodes vs. The Usos (Jimmy and Jey) vs. The Shield (Seth Rollins and Roman Reigns).
Intercontinental champ Curtis Axel (with Paul Heyman) vs. Big E Langston.
WWE divas champ AJ Lee (with Tamina) vs. Brie Bella.
WWE Hell in a Cell is the first pay-per-view at the AAA since WWE’s Survivor Series in November 2010.
Miami is the gateway to the Americas, and the AAA is a long-time host of WWE events including the first SmackDown of 2013, the WWE Hall of Fame ceremony during WrestleMania Week in 2012, the Raw after WrestleMania in 2012 and the Rock’s birthday on Raw in 2011.
Tickets are sale via TicketMaster outlets, online and by phone as well as at the AAA box office. Keep posted at http://www.wwe.com/events.