They have a very unique proposition for the customer because of their wide variety of eclectic and unique product offerings, said Mark Hamstra, retail/financial editor of Supermarket News, a trade publication based in New York. They tend to have small stores that are relatively easy to shop, and they appeal to a broad demographic.
Indeed, Trader Joes ranked highest among supermarkets in a survey released in April, measuring customer satisfaction by Satmetrix, based on surveys of more than 24,000 U.S. consumers, Supermarket News reported that month.
Trader Joes picked Pinecrest because of all the foodies in the surrounding area, which includes the upscale neighborhoods of Pinecrest, South Miami and Coral Gables. McCullough said.
The store has a South Florida vibe, with murals depicting Miami Beach sunbathers, the Miami skyline, a Biscayne Bay bridge and an art deco building. All were painted by Trader Joes crew, McCullough said.
We have fun with customers, she said.
At the back of the store, a Canes galley sampling kiosk is ready to offer food and wine tastings.
On opening day, expect samplings such as dark coffee, apple cinnamon goat cheese on top of ginger cookies, green plant juice and spiced cider.
Brett W. Lewis, who lives in Fort Lauderdale, plans to make the trek to Pinecrest this weekend. The former New Yorker said he is particularly attached to the private label prepared foods and lemon verbena soap.
In fact, Trader Joes, he said, is what he has missed the most.
I like the turkey meat sauce, cereals, frozen burritos, and great frozen appetizers like chicken tacos and little pizzas, said Lewis, 47. If theres an impromptu gathering, its a no brainer to heat it up in the oven, and its always a hit.