Walking into ThreadCount, in the heart of the Design District, customers are greeted with the sweet perfume of a scented candle, the gentle sound of lounge music billowing through the clean white and dark-wood store. Above all, theyre enveloped in sumptuousness, surrounded by what is one of South Floridas finest collections of linens, from sheets to towels to tablecloths and everything in between. Since opening the store nearly a decade ago, co-owners Robby Schwartz and Debby Stanton (he, formerly of the Design Center of the Americas in Dania Beach with a wealth of experience working in fashion with his sisters; she, the daughter of a seamstress, who grew up making her own clothes and went into fashion retail after a year at the Philadelphia College of Textiles and Science) have worked diligently to bring a strong sense of style and worldliness to the softer accessories that play an important role in home décor, all inspired by the multiple international voyages Schwartz takes several times a year. You come back with inspiration, Schwartz says. You have to be able to get out of the box to be able to see what else is out there and you dont know what you come back with.
And only now, after having cemented the stores position as a go-to source for local designers, have Schwartz and Stanton announced intentions to open a second outpost in November, in Miami Beach, targeting a younger customer. Called ThreadCount Trend, its not going to look anything like this, says Schwartz. Its very futuristic. Opening on Purdy Avenue, it brings the ThreadCount story full circle, as the original store opened on that very same street back in 2005, before moving to the Design District. In the meantime, Schwartz and Stanton allowed INDULGE into the flagship for a closer look.
ThreadCount, 125 NE 40th Street, Miami; 305-576-5500; TCMiami.com.