The former head of sales and marketing at Miami-based Azamara Club Cruises is taking a higher-profile job at the luxury Crystal Cruises.
Edie Bornstein, who left Azamara on Sept. 30, will become president and chief operating officer of Los Angeles-based Crystal Cruises effective Oct. 16. She replaces Gregg Michel, whose resignation was announced Friday.
Bornstein joined Azamara, the upscale two-ship brand owned by Royal Caribbean Cruises, in 2009. Before that, she was vice president of business development and strategic partnerships at Carnival Cruise Lines and also had stints at Cunard and Seabourn. Before working for cruise lines, she focused on the cruise industry at Amadeus, the global travel technology company.
Crystal Cruises, which sails two all-inclusive ships, is owned by Japanese shipping company Nippon Yusen Kaisha.