If you listen closely, you can hear the disdain and disappointment from the purists among you.
They are demoralized once again by an evolving culture that no longer resembles the way it used to be.
Gas prices aren't a nickel anymore.
Movies? It's $12 a ticket and that doesn't even cover the popcorn or the butter-ish product on top.
The latest setback for the old guard - nicknames on the backs of NBA players' jerseys.
The NBA is reportedly considering putting players' nicknames on the back of jerseys for a few select games. The Miami Heat and Brooklyn Nets are among the teams for which the idea is being proposed.
It would fit beautifully for someone like LeBron James. "King James" reads nicely on the back of a Heat jersey. Ray Allen is reportedly going to wear "Shuttlesworth" from his starring role in "He Got Game." That's not bad at all.
Let's be clear before we proceed. This is 100 percent about the NBA selling more jerseys. The concept is not foreign to professional sports. Several baseball teams have three or four different jerseys, some in camouflage, presumably to hide their appearance from the neck to the belt line.
If you have the money and want to fork over an obscene amount for a "The Truth" Paul Pierce Nets jersey, by all means, go ahead. I love America.
It's all about marketing and merchandising. The NBA is business. It's a money- making ploy and the league will do well with it.
If you appreciate it for what it is, what is exactly the downside?
It's not like we won't know who James or Allen is. Basketball players are visible on the court unlike football players or hockey players who are covered in masks and need the name on the back to distinguish themselves.
This is supposed to be about fun. It may not be hilarious to see what James is wearing, but for some NBA players who don't have a go-to nickname, it's borderline cool to see what they come up with.
An argument you'll hear from the old school is that it will promote individuality. "It's about the name on the front, not on the back." Isn't a person's last name individual enough? What's more individual than "Garnett" or "Wade" on a player's jersey?
The New York Yankees don't even put names on their jerseys, so if a team is going to allow a nickname, how is that more individual than a person's legal name?
That's not to say that last names should be outlawed, either, but the notion that the team concept is diminished because a player takes five minutes after practice to submit a nickname for this merchandising scheme is ludicrous.
There are a few things that need to be ironed out. For example, and this should be and probably is obvious, but the nicknames need to be respectable. Nothing profane. Also, it will be silly for guys who don't have nicknames to manufacture ones for these games. Maybe, you only let players who want to put the nickname on the back actually do it.
Still, this is much ado about nothing. This is completely unnecessary, yes, but totally inoffensive. The people who don't like it have no definitive argument against it other than it's stupid.
That may be, but it hurts no one. Let the NBA do this. Let the commoners who want to buy a "Shuttlesworth" jersey fork over their credit cards.
Or, the old-timers could save their pennies for the movies.
- Paul George signed a contract extension with the Indiana Pacers on Wednesday. Terms were undisclosed, but it was reported he got a max deal. I think George is worthy of a max contract and in this day in the NBA, George is certainly worthy of it. We don't need the list of undeserving top-dollar players, but George is already an All-Star, helped carry his team in the playoffs, has gotten better each season, is a stud defender and part of a franchise with title aspirations for years to come. Makes sense to me.