Univision may test the limits of Wall Street’s love affair with the Hispanic market.
The New York-based communications firm with a large Miami presence is reportedly mulling becoming a publicly traded company once again with an initial public offering of stock contemplated for the middle of next year, Reuters reported Friday.
The move would give Univision an infusion of cash at a time when it is flexing its muscles as the dominant broadcaster for Spanish-speaking viewers and also pursuing the English-language audience with a new network based in Doral. It also would let Univision take advantage of a new appetite for IPOs on Wall Street as stock prices flirt with new records on a monthly basis.
Reuters cited three unnamed sources in reporting the potential IPO plan, but said Univision’s board has not made a final decision on whether to proceed. Buyout firms, including Madison Dearborn Partners, took Univision private in 2007 with a $12.3 billion stock purchase. Univision first went public in 1996.
While headquartered in New York, Univision runs its national television operation out of Doral studios. It also is partnering with ABC to launch Fusion, an English-language network aimed at young viewers. It will operate out of a new building Univision built in Doral, that also will house the company’s news division.
Univision recently lost its top Miami executive, Cesar Conde, to NBC, which owns rival Telemundo.
In its most recent earnings report (which the privately held company still makes public), Univision reported $675 million in revenue for the second quarter and $40 million in profit. During the summer, Univision for the first time beat all English-language networks for the No. 1 spot among adult viewers under 50, the most prized demographic for advertisers.
Univision’s rise comes as more companies turn their marketing efforts toward the rapidly-growing Hispanic demographic.
The Reuters report said Univision is “leaning toward an IPO” in the second half of 2014, “as the board continues to evaluate the company’s strategic direction.” A Univision spokesperson declined to comment.