La vida local

Boca Raton’s Reed Alexander signing copies of his cookbook


Not all child stars twerk; some do actual good for the masses.

Reed Alexander — best known as iCarly villain Nevel — is a bonafide VIP, rubbing elbows with presidents past and present, all because he decided he needed health and wellness in his life.

About four years ago, the Boca Raton native didn’t like the person he saw in the mirror.

“I was [about 15 pounds] overweight, lethargic, didn’t have a lot of confidence,” says Reed. “I’d always been a major food lover, but my eating habits were out of control. My family had a history of diabetes. Something had to give.”

Reed began a manageable exercise routine, renovated some of his favorite recipes (e.g., lentil soup, chicken stir fry, carrot cupcakes), and began blogging his discoveries.

The world took notice, and the now-trim 18-year-old has since become an ambassador for Bill Clinton’s Alliance of a Healthier Generation and special collaborator for Michelle Obama’s Let’s Move! campaign.

As iCarly fans may recall, the first lady appeared on an episode, to daughters Sasha and Malia’s delight. “She is the warmest person. She gives everyone a huge hug when she meets you and is so interactive,” Reed says. Meeting her leader-of-the-free-world husband Barack Obama was equally mind-blowing.

“They’re both super-present, really in the moment. Even when it’s hectic and there are a million people in the room.”

With all his experience and contacts, don’t expect Reed to go all political on us. He’s happily ensconced at NYU as a freshman. But he gets home as often as possible: “Boca has a small-town feel with lots of Starbucks — and a great mall.”

Reed appears 2 p.m. Sunday at Macy’s Coral Springs to promote his cookbook, KewlBites : 100 Nutritious, Delicious, and Family-Friendly Dishes (Rodale). He returns next month for another signing and demo ( for info).

Downtown cool

Yves Behar is bringing his talents to Miami. The Swiss-born, San Francisco-based inventor was at the Dupont building’s sales center last week to introduce his vision for the Centro condo at 150 SE 1st St. The environmentally conscious building is set for completion in 2015.

Behar wants to attract homeowners to what is now a fairly desolate area at night.

“Culturally, a good city deserves a good downtown, and you need people for culture to flourish,” says Behar, whose company fuseproject (so cool the name’s in lower case) invented Sodastream and the Jambox portable speaker.

Plans for Centro include a hub for emission- friendly car2go vehicles, light fixtures made of recycled paper and a restaurant serving healthful options and locally grown produce. “How do you bring residents to an area and re-energize it? You do it with something contemporary,” Behar says.

Madeleine Marr

Circus act

Showman Jeff Beacher’s eponymous Madhouse, where PT Barnum meets Showgirls meets US Weekly, was almost coming to Miami Beach until fate —and a huge deal intervened.

Beacher was bringing his bawdy show to the Eden Roc until Marriott pulled out and filed a lawsuit seeking millions of dollars from the landmark Art Deco hotel’s owner, Key International, for breach of contract. But that particular contract really didn’t matter to this clubby carnival barker. Beacher, whose show in the basement of L.A.’s Roosevelt Hotel packs ’em in, has signed a much bigger deal with the MGM Grand in Las Vegas to the tune of $100 million, launching New Year’s Eve.

“As much as I love Miami, I plan to make Vegas my home for the next 20 years,” says Beacher, who is, in full disclosure, this writer’s friend from her sleepaway camp days in upstate New York [redacted] years ago.

Those looking for a taste of Beacher’s madness don’t have to schlep to Vegas just yet. A pop-up version of the Madhouse (where miniature, little-people versions of larger-than-life characters are the stars of the show) is expected — where else? — at his Miami home away from home, LIV, sometime around Halloween.

Lesley Abravanel

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