Miami real-estate developer Alan Ojeda is often described as a contrarian — and he’s the first to agree.
He zigs when others zag. He built a high-rise rental apartment, One Broadway, in downtown Miami during the last boom when most developers were rushing to erect condominiums.
In a city known for glitter, he focuses on substance.
And while many local developers look for the quick flip, Ojeda builds most often for his own portfolio.
“Buildings are a type of legacy — more visual than others,’’ said Ojeda, 60, the founder and president of Miami-based Rilea Group.
So even now, when Ojeda is doing what many Miami developers are doing — building a condominium tower — he is marching to his own beat.
The Bond, a 328-unit condominium tower that is set to break ground in October, will target urban professionals and forgo some of the flashier amenities in favor of quality details.
For example, since the 44-story building will face east-west, exposed to morning and afternoon sun, Ojeda opted to use low-e glass that reflects heat and is more energy efficient. That costs considerably more than other glass and won’t necessarily jump off the page during a sales pitch, but it will improve the comfort level for residents.
“Alan makes his decisions on long-term value. He sees past the cheapest unit cost. He’s a client who really does get it,’’ said Bruce Brosch, president of Coral Gables-based Nichols Brosch Wurst Wolfe & Associates, the architect on the Bond project and several others that Ojeda has done, including his signature 1450 Brickell tower.
The Bond “is a no-nonsense residence,’’ said Alicia Cervera La Madrid, managing partner of Miami-based Cervera Real Estate, which is managing pre-construction sales. “It’s not going to have a nightclub and two restaurants. It’s going to be quieter, a little off the radar and less congested.’’
For public spaces, Ojeda picked a high-end interior designer from Mexico: Loguer Design, which is known for outfitting yachts and private jets as well as museums and public spaces. He’s going for a British-style urban feel.
Educated in his native Spain as a lawyer and an economist, he never practiced either. Instead, he ventured into real-estate development after coming to Miami 32 years ago and has built a track record for quality.
“I always had an ability to see volumes. And, I hope, I have an ability to see beauty,’’ said Ojeda, who is a long-time photographer in a family full of creative energy.
(His son Diego Ojeda, 31, produced a film, Mancora, that was selected for the 2008 Sundance Film Festival and purchased by HBO before he joined Rilea four years ago as a vice president. His wife, Isabel Ojeda, paints. His mother was a pianist, his grandfather, a writer.)
Ojeda, who was born in Barcelona and grew up in Madrid, still has extensive business ties in Spain.
An equity partner on the Bond project is Madrid-based MDR Americana, a private-equity firm that also has offices at 1450 Brickell and whose principals, Ojeda said, “have been friends of mine since college.’’
Ojeda owned the Bond parcel at 1080 Brickell Ave., which was once a parking garage, when the real-estate meltdown put his plans for a condominium on hold. In 2012, he sold the site to MDR Toledo, a unit of MDR Americana. Now, with the brisk demand among foreign buyers for Brickell condominiums, they decided to launch the project jointly.