Fun2boat is focusing on a niche: “It’s in our name. It has to be fun — high-end, performance boats, the good stuff,” said Larsen. The startup has partnered with Miami Nautique, a maker of wakeboard boats, and is securing more partnerships with brands.
Larsen says Fun2boat will offer insurance through a third-party company at the time of rental, much as car rental companies do. It will be free to list your boat, Larsen said, without revealing other details pre-launch.
Boatsetter is also on the ramp, but the Aventura-based startup is keeping details very close to its vest.
“We like this space, but my team understands that boats are very different than houses and cars,” said Andrew Sturner, chairman of Boatsetter.com and founder of Aqua Marine Partners, adding that his team has decades of experience in the marine industry experience as well as technology.
What made Boatsetter take the plunge into the crowded waters? “We thought we could do it right,” Sturner said. When will it launch? “When we get it right — stay tuned.”
Boatyard, a participant in the Venture Hive accelerator, is also not talking much because it is pre-launch, but will say that it has negotiated a $1 million insurance policy with Lloyd’s of London and is planning to open service to a small group of South Florida users — called a private beta — on Nov. 1, said CEO Nathan Heber, who has been working on the concept for several years. Heber and his team are now aligned with an investor group to help take it to market.
Passionate about the concept, Heber says the waters are wide open.
“We are thrilled there are players in the space — it validates the market,” said Heber. “There’s room for everyone and we wish them well.”
Follow Nancy Dahlberg on Twitter @ndahlberg