Were obviously very cognizant of that. We believe young people today actually consume news in a much different way. Its not that they ignore news. But they just consume it differently. Its really done with a sense of humor. I think thats what were trying to do here. Were trying to do a little bit of parody and offer a bit of sense of humor around the news in the way its presented. We believe thats really the way young people consume news these days.
I really think that every single cable news service that is successful has a point of view, has a voice. Were hoping that voice for us is going to be a slightly different slant on the news.
Q: Which network does that well now?
Well, Comedy Central does it very well. Jon Stewart does it very well. Colbert does it very well. When you look at young people and how they react to news, those are the kind of shows that really resonate with them the most.
Q: I understand those stations do the comedy well. But youre talking about injecting comedy into the broadcast beyond the parody show?
Were going to do a parody show. Its a sprinkling of hard news. But its also just a point of view of how you look at things.
It has to be different. It cant be just another version of what CNN and MSNBC and Fox are doing. It just cant be.
Q: Does your choice for prime time anchors really reflect that approach? Jorge Ramos looks pretty traditional.
Well, Jorge is probably the only traditional one. I wouldnt say the other primetime hosts are necessarily traditional
Q: Three years from now, how will you know if Fusion is succeeding?
I think by level of distribution. Also, whether or not we are part of the conversation. Im not trying to be funny or elusive. Its not necessarily in three years going to be measured solely by ratings. Although, we love ratings.
Q: Does Al Jazeera America have any role in your thinking on how to roll out this station? It is an alternative for news, too.
The answer is no. They havent really revealed what their operating principles were until recently. Its clear were not going in that direction.
Q: What direction?
It sounds to me to be a very, very hard-news direction. Good luck with that.
An earlier version of this story misstated Cesar Conde's duties as president of Univision Networks. He oversees Univision's national television operations, while Kevin Cuddihy, president of Univision Television Group, oversees Univision affiliates.