The style scene

Adam Levine goes Kmart

 
 
Levine
Levine
Carlo Allegri / AP

Shawl-collar cardigans and sweatshirt blazers? You’ve got to be as cool as a rock star to pull off this stuff as trendsetting style.

Of course, Adam Levine, frontman of Maroon 5 and a mentor on NBC’s The Voice, is.

Levine previewed his first foray into design — a menswear line for Kmart — for a small group of fashion insiders earlier this week in New York. “It’s great to see all the tiny things we worked on, all the little details, up close and finished,” he said.

“Honestly, I think fashion has a lot to do with when you wake up that day; a reflection of where you are, who you are and what you’re going to do,” said Levine. “I’m not making a pretentious fashion statement, but you have to put something on, and I’m not wearing a fig leaf.”

He walked into the room wearing a purple T-shirt, slim black pants and tropical leaf-print Jams. With no bling, leather or luxury labels, one could imagine Levine putting some of the mass-market product, with a price range of $14.99-$69.99, into his own closet. “I definitely dress a certain way,” he said.

Henley Ts, plaid button-down shirts, baseball caps and a camouflage cargo jacket were part of the collection that will land in 500 stores on Oct. 1. Before that, there will be flash sales for Kmart’s Shop Your Way online customers offering single pieces, available for a week, coupled with exclusive video content.

Levine joins a crowded field of pop stars that spin their style into a fashion brand: Nicki Minaj and Selena Gomez are doing it for Kmart, too, and there’s Rihanna, Jennifer Lopez, Marc Anthony, Gwen Stefani and Madonna, who shares her label with her daughter Lourdes. Victoria Beckham, formerly famous as a Spice Girl, is now recognized as a top-tier designer at New York Fashion Week.

“It’s all creativity. Maybe that’s where this whole music-fashion thing comes from,” Levine said.

Read more People stories from the Miami Herald

  • At the movies

    Chloe Grace Moretz: She’s got staying power

    Chloe Grace Moretz is spending a lot of time pondering life’s transitions. At 17, she’s wondering about that awkward leap to more-adult roles. For every Emma Watson, gracefully continuing her career into her 20s, there are five Amanda Bynes, and Moretz knows that.

  • Celebrity birthdays on Aug 22

    Actress Valerie Harper is 75. Actress Cindy Williams is 67. Rock musician Vernon Reid is 56. Actress Regina Taylor is 54. Rock singer Roland Orzabal (Tears for Fears) is 53. Singer Tori Amos is 51. Actor Ty Burrell is 47. Actress Melinda Page Hamilton (“Devious Maids”) is 43. Singer Howie Dorough (Backstreet Boys) is 41. Comedian-actress Kristen Wiig is 41. Actor Brandon Adams is 35. Actress Aya Sumika is 34. .

  • Celebrity roundup

    Mariah and Nick no more?

    Are Mariah Carey and Nick Cannon calling it quits? Could be.

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Marketplace

Today's Circulars

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category