The style scene

Michael Kors delves further into world of beauty

Jamie McCarthy / Getty Images

Michael Kors can’t really be called just a fashion designer anymore. He’s a full-fledged lifestyle brand, and that lifestyle is about to add color cosmetics and several new fragrances.

Kors says he’s driven by perfection, and that means a total look. “Beauty is always such an important part of my runway. When we put on a fashion show — after this many years — I’ve learned the layers and the steps. When I first start thinking mood of the season, beauty is part of it from the start.”

Kors’ runway show is one of the hottest tickets of New York Fashion Week, which kicks off this week to preview styles of spring 2014. He talked to The Associated Press.

How is the process different for you in developing beauty products?

With accessories and clothes, first I have to fall in love with whatever it is, but then I get practical. Is the bag too heavy? Can you wear a bra with the dress? With beauty, it’s more of a quick mood check. … It’s more gut. Immediately, if I smell something and it’s evocative, I go with it. What takes so long is the packaging.

What about beauty products?

When you buy something beauty-related, whether it’s a lipstick, nail polish or a new fragrance, it’s not a long shopping period. You either buy it or not. A perfume should take you away quickly — there’s no trying on pants with a shoe, rolling the jean just right, pretending you have heels on when you try on a skirt.

If women can get a pick-me-up from a new lipstick, how can you get that same quick fashion fix?

Considering I wear the same thing almost every day, there’s not much I can do. For many men, the quick fix is the tie, and I don’t wear a tie, so I change my aviators. I’ll change the scale and color, whether it’s vintage leather, gunmetal or gold.

Talk about your muses for your three new perfumes.

There’s the ‘sexy,’ who is all about confidence. She could be in jeans or a gown. There’s ‘sporty,’ the woman who could be headed to the red carpet or the gym, but she’s the type who just goes. ‘Glam’ likes to be the center of attention. Muses? For sporty, it’s Blake Lively. Can’t you see her surfing and putting on a gown? Sexy is Angelina Jolie or Rihanna. Then there’s the glamorous Jennifer Lopez. She’s never a wallflower. She goes big or goes home.

Do you relate more to any one of the personas?

I’m relaxed. I don’t like to be stiff, but Roger Federer and I won’t be playing sporty tennis anytime soon.

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