The entire media, both public and private, turned into Soviet-style propaganda machines, lamented Ghaly Shafik, a popular liberal blogger whose handle is The Big Pharaoh.
Hisham Kassam, a veteran journalist and human rights activist, said that while state-run media must push the government line, private media that have flourished since Mubaraks ouster willingly participate in what they consider a struggle against the imposition of Islamic rule, which the Brotherhood has advocated since its founding in 1928.
Its not under pressure from the regime, said Kassam. A lot of people see what is happening now as a battle with the Brotherhood and a lot of them are genuinely terrified.
Media commentaries span the comedic to the preposterous. A radio host griped that a more than 2-week-old nationwide curfew is forcing husbands to spend more time cooped up at night with their wives, while a former Supreme Court justice asserted on state-run television that President Barack Obamas brother is a Brotherhood member.
An article in the pro-army Al Youm Al Sabaa newspaper alleged that Shater, the Brotherhoods chief political strategist, ran an arms smuggling racket with Sen. John McCain, R-Ariz., who enraged many Egyptians when he tried to broker a deal between Morsi and the army.
Television channels loop slick anti-Brotherhood video mash-ups. They contrast shots of long-bearded Morsi protesters firing guns or contorting their faces as they screech abuses with scenes of unarmed, flag-waving anti-Morsi protesters, police funerals and troops on maneuvers. Patriotic soundtracks hail Egypts ancient history and the militarys martial prowess.
We will protect Egypt for all time, intones a singer as children stand before the Sphinx, a powerful symbol of Egyptian nationalism, in a video broadcast by privately owned CTC TV that celebrated other cultural icons like dancers by the Nile River. It ended with a soldier planting a flag atop a pyramid.
Not seen anywhere: The horrific scenes of security forces charging the pro-Morsi sit-ins, snipers shooting unarmed protesters, bullet-riddled corpses lying in blood-soaked makeshift morgues and army bulldozers rolling over piles of bodies as if they were dead livestock, as Sultan put it.
Theres nothing, including the presence of some rifles, that justifies killing 400 people in a matter of hours, said Shafik. To legitimize that, you need to demonize the other side. And the media has done that by showing a few pro-Morsi protesters carrying weapons over and over and over again.
When I see what the media is doing, it just makes me sick, he said.
Albert Shafik, OnTVs chief executive officer, offered no apologies for his channels stance. It is no different, he insisted, than the partisanship of MSNBC and Fox News.
In the end, this is totally about my interests, said Albert Shafik, a member of Egypts 10 million-strong Christian minority.
The Muslim Brotherhood means the Taliban. It means another Hezbollah, he said, referring to the Iranian-backed Shiite Muslim militia movement that dominates Lebanon. As a liberal channel, of course we have to be against them. We are not against Islam. We are against religion in politics.
Like many Egyptians, he bristled when a journalist referred to Morsis ouster as a coup. He responded by citing Morsis meetings with Islamists convicted of terrorism in the 1990s, allegations that the Brotherhood tortured and killed police and opponents, and the estimated 33 million people who took to Egypts streets demanding his resignation four days before the coup.