At the Harbor Beach Marriott Resort and Spa in Fort Lauderdale, the combination of Labor Day and Rosh Hashanah in the same week is making for a busy time.
“Labor Day weekend typically is not a strong weekend for the market, but this year it’s very solid,” said sales and marketing director Jay Marsella.
He said the hotel, which has 650 rooms, will sell out two of three nights over the weekend — and then start checking in guests on Wednesday for a Rosh Hashanah package.
Rabbi Pinny Andrusier, of Chabad of Southwest Broward, runs the hotel’s holiday program, which includes guest rabbis, lecturers, cantors, catered meals — and a beachfront location.
“That’s one of the ideal perks of coming here, is you’ve created a sort of retreat, sort of a vacation giving the people the opportunity to enjoy the holiest of days while simultaneously enjoying the comforts of such a luxury resort,” Andrusier said. He said at least 400 people and likely more — some from France, Israel, Brazil, and Canada — are planning to come for the holiday, booking about 200 rooms.
But Andrusier said many visitors are overwhelmed by the date of the holiday, which will be followed by an earlier-than-usual Yom Kippur and Hannukah.
“For many people, they’re still in summer mode,” he said. “They usually have a month to get ready — and here it’s around the corner.”
Gabe Saglie, senior editor of Travelzoo, said it’s too early to tell whether a busy Labor Day could predict a similarly travel-heavy Thanksgiving and Christmas.
“After a relatively healthy and robust summer, is that going to translate to people splurging again for some of the holidays?” he said. “If the industry feels that they are, it could send some prices up. That’s kind of on a wait-and-see mode.”