Ryan Sturgis, a partner in Delivery Dudes, says his business picks up meals from local restaurants and delivers them to Broward County homes. It has seven geographic locations (plans to add more) and charges a $5 delivery fee.
“We get a lot of moms who call on their way home from work. We tell them we can be there with dinner within 45 minutes.”
Some parents turn their world upside down to manage responsibilities before finally accepting that they can’t do it all. Eventually, they discover outsourcing a necessary expense to keep their jobs, reduce stress or get ahead in the workplace.
Miami mother Gabrielle D’Alemberte, makes a priority of the things she feels a mother should do, such as attending school functions and tucking her daughter into bed. But the single mom says she couldn’t continue to work as a trial attorney if she didn’t outsource some tasks at work and home. She has hired someone to pick her daughter up from the bus stop and take her to ballet lessons. In the past, she has hired a company to deliver meals to her home and she’s employed someone to go over her daughter’s homework and review for tests.
D’Alemberte specializes in litigation against large international resorts and often travels for work.
“I could not have had the job and profession I’ve chosen without the help I have gotten in bringing up my wonderful 13 year old,” she says. “Knowing I can’t do it all makes it easier to hire people to help.”
In a twist on outsourcing, working parents also are automating. Whitney Zimet, who ran a community coupon site for five years, hired math and Spanish tutors for her two kids. She even searched for a service to pack healthy lunch box meals. But Zimet turns to technology for relief from some tasks — using Amazon to get home delivery of required reading materials, ongoing school supplies and birthday gifts. She uses auto-delivery for kids’ vitamins and household products. And she even has turned to online tutoring.
It used to be a real point of pride for women who stayed home to take care of every aspect of their families’ lives, she says. Now women are in the workforce, used to thinking practically and doling out tasks to solve problems, and scrutinizing the value of an expense, she says. “Most of us are aware of what needs Mom’s attention, but we’re also looking at what can make our life easier.”