A carnival-like atmosphere greeted Miami Heat superstar LeBon James at South Beach over the weekend as the ball player starred in a commercial for his upcoming Nike sneakers.
Hundreds of fans, tourists and passersby converged to the beach near 13th Street either to catch a glimpse of the two-time world champ, or get in on the action.
Witnesses said the commercial seems to feature the shirtless James in a crowd of admiring sunbathers. At times, James sprinted away from them. At others, he joined them for a dip in the ocean.
See more photos from the shoot at GossipExtra.com.