In addition to selling Dog-e-Glow’s top-selling Blue Doggie Bones LED Collar and Leash, the country’s largest specialty pet retailer will exclusively offer four new design sets – two Halloweened themed patterns, co-branded with PetSmarts private label brands Top Paw and Pet Halloween, and a floral design and one called “Redbone.”
As part of the partnership, the Dog-e-Glow products will also be available for the first time in extra small and extra large sizes. “We cater to any size dog now ,” said Brandon Bal, COO and co-founder.
Dog-E-Glow, founded by CEO Greg Brauser and Bal in 2010, quickly gained traction with sales of its collegiate lines of Dog-e-Glow collars and leashes, which sport the colors and logos of about 50 universities. The company has recently added harnesses for smaller dogs. Dog-e-Glow products are also available online and at some independent pet stores.
“This is really the first time we’re going to be out in the public eye on a massive level,” said Bal. “We’re looking to take this and leverage it, do some new things with other retailers … and get the brand out there.”
Dog-e-Glow collars and leashes are weather-resistant and safe, the company said. The lights in the collars and leashes can be set to a steady glow or flash mode, and are visible up to 1,000 feet away in the dark. In addition to PetSmart, the products are also available online and at a few independent pet shops.